We hope that in the midst of the ongoing winter holidays and madness on the ski slopes, you will find a moment for the first UX Thursday in February, in which we recommend the most interesting articles from the UX industry.
Function Orientation
For starters, we recommend commodity published on Smashing Magazine describing the negative effects of focusing on product features instead of its value to users. The focus on adding more and more new features, according to the author of the text, can lead to excessive congestion of the interface and confusion of users. Focusing on product values for customers, rather than the number of features, can contribute to better customer satisfaction and increase conversions. The author encourages you to change your approach and focus on needs-based product design - and we recommend the whole for you to read.
Welcome to our fairy tale
In the previous newsletter we recommended you a text about good practices related to the creation of messages inside the application. Today we recommend that you take a look at a variety of examples of welcome messages that can be used to better engage users. On the UserGuiding blog you will find text, which discusses the importance of first impressions and the role that personalized welcome messages play. In the article you will find 30 different examples, ranging from simple greetings to more advanced interactions, which are designed to encourage users to continue using the product.
Open or closed questions?
Finally, we recommend commodity by Nielsen Norman Group showing the effective use of open-ended questions in UX research, which allows for more detailed and valuable answers from users than closed-ended questions. In the text you will find different types of questions - about preferences, opinions or experiences, which are irreplaceable in the research process and allow to understand the deeper needs and motivations of users, and descriptions of techniques for formulating open-ended questions, such as avoiding making suggestions or encouraging a detailed description in order to obtain the most valuable data.
Inspirations
For fans of forecasting and watching trends - we drop off list of popular trends in graphic design and illustrations for this year.
