Expand your product
with our team
Audits and analyses
We investigate
Usability audits and analyses will help you improve your products and services. We conduct in-depth analyses that identify areas of optimization and provide valuable guidance. You will provide your users with a great experience to increase their engagement.
We evaluate
Broadly understood ergonomics of a digital product in terms of usability standards, transparency, user-intelligibility, including analysis of the functional layer and visual implementation.
We recommend
With many years of experience, IDEACTO experts present a recommendation for changes and directions of optimization of digital products.
UX and UI Design
We investigate
Our research team is responsible for analyzing user behavior and needs in order to understand their motivations, expectations and concerns related to the context of use of your product.
We systematize
Based on many years of experience and a variety of workshop techniques, we collect and systematize the customer's business requirements.
We design
Combining the perspective of users and business, we compose the product interface.
eCommerce Design
We analyze
At the beginning, we analyze the market environment and customer needs in order to define good practices and business advantages of the client's offer.
We design
Based on best practices, analysis results and agency experience, we design effective solutions.
We optimize
After implementation, we analyze data and user behavior to improve the business efficiency of the product.
Redesign
We audit
At the start, we analyze the situation. We define areas for improvement and those that meet business objectives.
We transform
Our designers are engaged in a comprehensive redesign of your product. We refresh its appearance and functionality, adapting them to the needs of users and your business.
We optimize
We continue our cooperation after the launch of the new version of the product, analyzing user behavior and key business parameters in order to make changes that increase the efficiency of the solution.
Research with users
Quantitative analysis
Using a wide range of analytical tools, we verify data for patterns and user behavior.
Qualitative analysis
We extend the research perspective to include qualitative research that allows us to understand the context of the user along with his needs, concerns and expectations.
We test
Before implementation, we carry out tests with users to verify the correct operation of the product. Thanks to this, we can create products that are perfectly tailored to their needs, which translates into higher customer satisfaction and business efficiency.
Web Analytics and CRO
We parameterize
We implement analytical solutions to collect quantitative and qualitative data from various sources. To provide deeper, integrated knowledge, we combine analytical and research competencies.
We analyze
Our web analytics provide insight into the behavior of users on your website. We analyze data, identify areas of optimization and propose CRO (Conversion Rate Optimization) strategies that will increase conversions and achieve your business goals.
We optimize
We support our clients with periodic recommendation analyses and help in the creation of analytical panels (BI dashboards).
Let's do
something together!
Questions
and answers
What will be the benefits and results of the UX/UI project?
The benefits and results of the UX/UI project will be improved user experience, which will translate into increased loyalty, increased conversions, and better user understanding and satisfaction, which will contribute to the success of the product in the market.
How long will the design process take?
The duration of the UX/UI design process can vary greatly depending on the complexity of the project, the scope of work and the resources available. A typical UX/UI project can take anywhere from a few weeks to several months. In order to obtain a more accurate assessment of the duration of the project, it is important to carry out a detailed analysis of the requirements and determine the stages of the project.
What is the cost of the project?
The cost of a UX/UI project depends on many factors, such as the size of the project, complexity, scope of work and the level of experience of specialists. A UX/UI project can have different costs, depending on the specifics of the project.
The cost of a UX/UI project may include salaries for UX/UI designers, user research costs, design tools, software, as well as possible costs related to testing and implementation.
To obtain an accurate cost estimate of the UX/UI project, it is necessary to present a detailed project brief and agree on the scope of work.
What resources will be involved?
The involvement of resources in a UX/UI project depends on its scale and complexity. They may include:
UX/UI designers: is a key group responsible for user interface design, user research and development of UX/UI best practice solutions.
UX researchers: Specialists involved in conducting user research, data analysis and reporting results, which helps to understand user needs and behaviors.
Project Manager: person responsible for project management, coordination of team activities and communication with the client.
Content specialists: For projects that require content development, content professionals can be involved to create and optimize them.
Testers/Respondents: Those responsible for carrying out usability tests and verifying that the solutions designed meet the expectations of users.
Customer or Stakeholders: Active involvement of the client or stakeholders is critical to defining project objectives, providing feedback, and gaining project acceptance.
Tools and software: UX/UI projects use a variety of tools and software such as graphic design software, prototyping tools, data analysis software, and more.
Financial resources: Depending on the scale of the project, financial resources may be needed for salaries, tools, user research and other project costs.
The resources involved in a UX/UI project may vary depending on the project and customer needs. It is important to properly align resources to the scope of work and project objectives.
Will there be prototypes or design samples available for verification?
During the design work, the results of the work depending on the contracted scope are communicated to the client on an ongoing basis. These can be: reports and analysis results, workshop summaries, graphic projects with a visual concept (so-called look'n'feel), functional views (mockups) and final graphic views.
In addition, in the case of comprehensive product design, the customer receives a Design system document which is a summary of all the key graphic elements of the website such as: typefaces with the determination of their proportions and dependencies (headings H1, H2, etc.), basic colors, complementary colors, action colors, buttons, inputs, text fields, tables, grid, styles and other important graphic elements necessary for use in the project.
Ultimately, it can also be used in the course of ongoing cooperation with third parties on the development of the system. As a result, the quality and consistency of implementation will be significantly improved.
How will the success of the UX/UI project be monitored and measured after implementation?
Monitoring and measuring the success of a UX/UI project after implementation is a key step to assess the effectiveness and impact of the project on users and business objectives.
Here are some steps you can take to monitor and measure the effects of your UX/UI project:
Defining Goals and Success Metrics - at the beginning of the project, the goals you want to achieve are defined, for example, increasing conversions, reducing customer service costs, improving user ratings. Next, specific metrics are developed that will allow these objectives to be evaluated.
Examples of KPIs that can be used to analyze product effectiveness: Conversion Rate (CVR), TAM (Total Addressable Market), YoY growth (Year over Year), MRR (Monthly Recurring Revenue), ARR (Annual Recurring Revenue), ACV (Annual Contract Value), TCV (Total Contract Value), Gross margin, Rev churn, Cust churn, LTV/CLTV, CAC (Customer Acquisition Cost)), DAU (Daily Active Users), W (eekly) AU, M (onthly) AU, GMV (Gross merchandise volume), Retention Rate, NPS (Net Promoter Score).
User tracking - Analytical tools such as Google Analytics are parameterized to track user behavior on the website or in the application. You can analyze data on traffic, interaction, time spent on the site and other metrics.
Conducting research and testing - the analysis is complemented by user surveys to assess whether the changes made have improved the user experience. You can use usability tests, studies that involve observing user behavior and collecting their opinions.
Gathering user feedback - Provide easy access to feedback forms, surveys, or customer service features that allow users to provide their feedback and feedback about the product.
Comparing data before and after deployment - compare the data and metrics before making changes with the data after the implementation of the UX/UI project to assess the effectiveness of the changes.
Reporting and analysis - regularly prepare reports and analyze data to assess the progress of the project and identify areas that need further improvement.
Cyclic improvement- based on the collected data and conclusions, continue to improve the project, introducing further iterations and improvements.
Consultation with users - contact users to find out their opinions about the product and find out what changes are relevant to them.
Monitoring and measuring the success of a UX/UI project after implementation allows for ongoing product adaptation and improvement, which is crucial to ensure lasting success and user satisfaction.
