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Usability Audits
Error correction is 10 times more expensive at the implementation stage than at the design stage. This value increases as much as 100 times when errors are corrected on a working and published application.
When to invest in UX audit?
We will ensure the increase in the conversion rate, indicate areas of optimization and identify UX errors in the digital product.
When is the right time to consider a UX audit? Here are some key situations where audit becomes a key issue:
- Before a redesign or major update - a usability audit conducted before implementation can help guide user-centered design decisions.
- Decline in user satisfaction - if user feedback or analysis shows a decline in user satisfaction, a usability audit can uncover the causes and help restore positive user experience.
- High bounce rate or abandoned carts - if there is a high bounce rate or cart abandonments in your product, a usability audit allows you to identify problems that hinder the conversion path.
- Accessibility concerns - ensuring accessibility for all users, including people with disabilities, is not only a legal requirement, but also a business one. A usability audit helps identify and solve accessibility problems and thus increase the group of potential customers.
- Post-launch evaluation - even after a successful product launch - continuous improvement is crucial. A usability auditing can improve your digital products to meet the ever-changing expectations of users and the market environment.
- Poor mobile performance - if the mobile version of the product is not delivering a smooth experience, a usability audit can diagnose mobile-specific issues and optimize it.
- Low position in search results - improving the usability of the product makes it rank better by search engine algorithms, which increases the effectiveness of SEO activities.
- Competitive advantage - to maintain an advantage, you need to be sure that your digital product outdistances the competition. A usability audit gives you opportunities to stand out in the market.
- Regulatory compliance - compliance with digital accessibility regulations is becoming a necessity. A usability audit helps achieve compliance and prevent potential legal issues.
- Discrepancies in users' feedback - when user opinions differ significantly, a UX audit can help identify conflicting issues and prioritize improvements based on the data.
- Business scaling - as your business grows, so do user expectations. A usability audit ensures that your digital assets evolve to meet the demands of a larger user base.
- Reduce development costs - fixing usability issues early in the software development process saves time and costs. A usability audit performed early on can help prevent costly code rework.
- Brand reputation management - positive user experience is closely linked to brand reputation. A usability audit can help protect your image by addressing potential pitfalls.
If your digital presence fits any of these scenarios, it's time to consider a usability audit. At IDEACTO, we are here to help you create user-centric and efficient digital solutions.
Contact us to schedule a usability audit and take your user experience to the next level.
Benefits of UX audit
A website usability audit is a verification of UX errors on the website, the existence of which reduces your business performance. As the creator or owner of a website, you may overlook certain problems. Therefore, it is worth conducting a UX audit to have the website evaluated by an expert.
Three steps to success
Benefits
What are the benefits of carrying out a usability audit?
- Increased user satisfaction - a usability audit identifies weaknesses in digital products, leading to increased user satisfaction and higher customer retention rates.
- Higher conversion rates - an intuitive user interface increases conversion rates. Our audit highlights areas where improvements can be made to guide users to key actions, thereby increasing ROI.
- Competitive advantage - stay ahead of the competition by ensuring your digital assets are user-centric. A usability audit uncovers your strengths and weaknesses, allowing you to outperform the competition.
- Cost-effectiveness - identifying and fixing usability issues early can save development costs in the future. Prevent labor-intensive rework by proactively solving problems.
- Enhanced brand reputation - an excellent user experience strengthens your brand image. A usability audit guarantees that your customers remember you for the right reasons.
- Accessibility compliance - make sure your digital products are accessible to all users, including people with disabilities. A usability audit helps you meet legal requirements and expand your audience/customers.
- Detailed recommendations - a team of experts provides practical recommendations to make your digital assets more user-friendly. You will receive a comprehensive report with clear steps for improvement.
Increase in user satisfaction
Higher conversion rates
Competitive advantage
Increase in profitability
Increase in loyalty and return
Brand reputation
Positive impact on SEO
Digital accessibility compliance
Detailed recommendations for changes
Optimization of marketing costs
Checklists (usability checklist)
In the course of the usability audit of pages, in addition to usability heuristics, we also use checklists. One of them is our publication Best Practices for E-commerce containing more than 200 recommendations for the design of online stores.
UX audit in 5 business days
Basis
2 499,00 PLN
- UX audit of the purchasing processcategory page, product page, shopping cart and checkout
- Report with recommendations
Standart
3 999.00 PLN
- UX audit of the purchasing processcategory page, product page, shopping cart and checkout
- Report with recommendations
Optimal option
Premium
4 999.00 PLN
- UX audit of the purchasing processcategory page, product page, shopping cart and checkout
- UX audit of additional subpageshome page, search engine page, information page
- Report with recommendations
See what customers say about our work
“We recommend IDEACTO as a reliable and experienced partner”
The new website was met with positive internal and external feedback, which led to an increase in sales. Ideacto establishes clear and open communication channels to ensure an efficient workflow. The team is talented in a variety of service areas.
“They are passionate about design and optimization”
Ideacto's work was well received. The team ensures high quality work and honesty in charging for their services. Customers can expect an interdisciplinary team that will take care of the proper implementation of business requirements.
“We were pleased with their work every step of the way”
Thanks to IDEACTO's efforts, the client has seen a huge increase in leads, returning users and total users. The design is very impressive. Communication and strategy were very effective.
“What impressed me the most was how well they handled the in-house workshops”
The award-winning site saw a 46% increase in conversion rate, exceeding the expectations of the internal team. Ideacto is efficient and well organized, which ensures smooth operation. The team is creative and open to attention.
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FAQ
How is a UX audit performed?
The usability audit process typically includes the following steps:
Defining the audit goals and context - at the beginning of the process, the audit purposes and the context are defined. It is determined what is the subject of the audit and at what stage of the project a given application or website is.
Selection of evaluation methods and criteria - next, the methods to be used during the audit are selected, such as user testing, heuristic analysis, usability statistics analysis, etc. Evaluation criteria and usability indicators are also determined.
Interface and documentation review - auditors review the user interface (websites, applications, etc.) and design documentation (if available) to understand how the project was planned and implemented.
Heuristic analysis - a heuristic analysis is performed, which evaluates the interface against specific usability criteria, such as understandability, navigation, accessibility, consistency, and other context-dependent criteria.
User testing - in some cases, user testing is conducted, where real users are asked to perform specific tasks on the interface. This helps identify problems that users may encounter.
Analysis of data and results - once the audit data is collected, it is analyzed to assess what problems and barriers to usability have been identified, and what areas require improvement.
Report and recommendations - based on the analysis, a report is prepared containing the audit results and recommendations for improvements and changes divided into three segments: critical, major and minor problems.
Implementation of corrections - based on the recommendations of the audit report, the project team proceeds to implement changes and improvements to the project.
Monitoring and evaluation - once the improvements have been implemented, it is important to monitor the usability of the project and assess whether the changes have brought the expected results. If necessary, another usability audit can be performed.
Continued refinement - usability improvement is an ongoing process. The project does not end after one audit. It is important to systematically strive to improve user experience in the context of the changing market environment. Usability audits are a key tool in improving user interfaces and products, and conducting them can help increase user satisfaction and achieve better business results.
What research methods and techniques are used during a UX audit?
UX (User Experience) audits of websites use a variety of research methods and techniques to assess the quality of user interaction with the website and identify areas for improvement.
Here are some of the most important methods and techniques used in UX audits:
Heuristic analysis - evaluating a website against usability principles, called “heuristics”. Auditors use established criteria such as navigation, consistency, comprehensibility and accessibility to evaluate the interface.
User testing - observing actual users attempting to perform specific tasks on the website. It helps identify problems and barriers to interaction.
Quantitative data analysis - using tools such as Google Analytics to understand user behavior on the website, e.g. navigation paths, bounce rates, time spent on the website.
Performance research - measuring page performance, such as page load time, to assess whether the site is running fast and smoothly enough.
Accessibility audits - checking whether the website is accessible to users with various disabilities, such as vision or hearing problems.
Heatmaps and click analysis - using tools like Crazy Egg or Hot Jar to generate heat maps showing areas of the website where users click most often, as well as to analyze user paths.
Competitor analysis - comparing your website with competitors' websites to identify areas for improvement.
Eye-Tracking sessions - using specialized equipment to monitor what users are looking at while navigating the website, to assess where their attention is focused.
User surveys and interviews - conducting a survey or interview with users to gather opinions and feedback on their experience with the website.
Combining different methods and techniques helps in obtaining a comprehensive assessment of a website's usability, identifying problems, and determining what steps can be taken to improve the user experience.
Is a UX audit performed on mobile devices?
Yes, the usability audit is also performed on mobile devices, and it is even extremely important in the context of mobile applications and websites.
Operating on mobile devices focuses on assessing the quality of the user experience on smartphones and tablets. It includes similar methods and techniques as a desktop usability audit, but takes into account specific aspects of mobile platforms.
Here are a few reasons why a usability audit on mobile devices is important:
Rise of mobile users - more and more users are using mobile devices to browse websites and applications. Therefore, it is important to provide them with an optimal experience.
Different interface requirements - mobile interfaces differ from those on desktops in terms of screen size, touch navigation and space limitations. Therefore, a usability audit must take these specific aspects into account.
Mobile applications - if you are developing a mobile app, a usability audit can help you identify issues with navigation, performance, and overall usability of the application.
Understanding user behavior - user interactions and needs on mobile devices are often different from those on computers. An audit can help you understand what factors influence mobile user behavior.
Adaptation to different platforms - various mobile platforms (iOS, Android) and different device models have their own usability challenges. An audit helps accommodate these differences.
During a mobile usability audit, experts evaluate aspects such as navigation, usability of touch screen buttons, responsiveness of a website or app, loading speed and accessibility. Audit results help identify errors and make improvements to enhance the user experience on mobile devices.
Why a UX audit at IDEACTO?
IDEACTO is a UX agency with over 15 years of experience. We have worked for hundreds of clients, conducting usability audits among other services. As a result, we possess extensive interdisciplinary knowledge of digital product design and optimization.
In addition - we are the authors of a publication collecting UX best practices for e-commerce available at this link.
What WCAG accessibility audit cover?
The Web Content Accessibility Guidelines (WCAG) accessibility audit is the process of evaluating websites, web applications, and other online content for compliance with the WCAG guidelines. WCAG is an international standard developed by the World Wide Web Consortium (W3C), aimed at ensuring online content is accessible to all users, including people with disabilities.
A WCAG accessibility audit involves evaluating a website or application against a set of criteria and guidelines outlined in WCAG. These guidelines cover areas such as perceivability, operability, understandability, and accessibility, with different levels of compliance (A, AA and AAA), each with its specific requirements.
The main objectives of a WCAG accessibility audit are:
Compliance assessment - evaluating whether the website or application meets the guidelines and criteria set forth in WCAG.
Issue identification - identifying accessibility issues that may hinder the use of online content for people with different types of disabilities, such as visual, auditory, motor, or cognitive impairments.
Recommendations for improvements - providing recommendations and suggestions for corrections and enhancements necessary to improve accessibility.
Results report - preparing a report containing audit findings, identification of specific problems and recommendations, and determining the level of WCAG compliance (e.g. level A, AA or AAA).
The purpose of a WCAG accessibility audit is to ensure that online content is accessible to all users, regardless of their abilities or limitations. This is important not only from an ethical point of view, but also due to regulatory requirements, such as the Americans with Disabilities Act (ADA) or the European directive on the accessibility of websites and mobile applications (WCAG 2.1 EN 301 549).
A variety of tools and techniques are utilized during a WCAG accessibility audit, including accessibility testing using screen readers, color analysis, contrast testing, readability checks, and more. Auditors need to be familiar with WCAG guidelines and accessibility assessment techniques in order to effectively conduct an audit.
What websites do we audit most often?
Over the 15 years of IDEACTO's activity, we have carried out audits for industries such as: fashion, automotive, manufacturing, finance and insurance, DYI, consumer goods, FMCG, health, media, retail, and telecommunications. However, our greatest expertise has been gained through conducting numerous audits of sales processes for e-commerce.
Does IDEACTO implement recommendations from the UX audit?
IDEACTO, as a UX agency, supports project teams in implementing the recommendations resulting from usability audits.
