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W dzisiejszym newsletterze przyglądamy się zaufaniu – jak je budować słowami, strukturą zespołu i odpowiedzialnym designem.
Conversion Rate Optimization (CRO) undoubtedly requires knowledge of the implementation, operation and interpretation of the results of analytical tools. Only the largest e-commerce sites will be able to comprehensively implement the CRO process within their team (in-house). Most stores and online services will have to resort to external competencies.
The homepage is a place through which not much traffic passes in online stores - usually users are directed to a list or product card directly from a search engine or advertisement. However, if users decide to go to the homepage, they should not spend a lot of time on it, but only smoothly proceed to the selection of the product and the purchase.
Without a doubt, Conversion Rate Optimization (CRO) is an area of keen interest among online store owners and managers. Even more so, according to the study, only 22% of companies are satisfied with an achievable conversion rate (source: Transaction). However, is investing in analytical CRO activities a good idea? However, can it be better to invest in, for example, an increase in the budget for generating traffic to the online store?
On the occasion of World Snake Day, we tempt today with texts on design decisions affecting the presidential election or the environment. You'll also find tips on how to talk about users, when it's worth breaking design rules, and what to look out for when optimizing your conversion rate. Finally, a video commentary by Don Norman about the role of designer.
The product card in any e-commerce is the place from which the user is only one step away from adding the product to the cart. The strategy of any store is that users do not go off the expected path. Everyone wants to get their user to buy as soon as possible, but often the potential of various subpages is still not used. In this article, we will reveal to you the secrets used in the product cards and the elements that are often overlooked. We focused on elements that will help increase sales in your store and convince users to buy.
Design according to PET factors, that is, Persuasion, Emotion and Trust, focuses around elements that influence interactions with users in such a way as to lead them to the desired action. In the case of the e-commerce industry, this action defined as success will lead to a purchase, increase in conversions and return customers. From the article you will learn what elements need to be taken care of in order to lead users to make a purchase decision.
Today is International UFO Day, but we have no lyrics for fans of history not from this land. For this, we invite you to a compilation of texts about meeting the needs of users, preparing engaging webinars, samples in benchmarks and a simple way to explore the issue of interface accessibility.
We return after a little longer break straight for International Sushi Day. On this occasion, read about the localization of websites for the needs of Asian residents, the relationship of UX with AV systems and the rules that should be used during the design process. Finally, an entry in a series of stories about the work of a UX designer.
Information architecture consists of building the structure of content, organizing it, labeling it appropriately and placing it in an adequate context. As UX designers, we pay close attention to it and spend a lot of time analyzing it during UX audits. This is a key aspect that determines the usability of the website and whether the user will find content or products of interest in the store.
For 3 years we have been sending to more than 6000 readers an overview of the most interesting articles from the UX world
Today is Hugging Day, but the attentive should look at one more card from the calendar in our graphic. Holding your loved one, pet or stuffed animal in your arms, take a look at our selected articles about the advantages of hiring rough diamonds and native applications for mobile devices. We also found a lot of content related to analyzing the needs and motivations of users and a small addition (loosely) referring to today's holiday.
Today is World Naked Bike Day, but if you have any qualms about celebrating this holiday, we suggest looking for the naked truth about user experience design instead. The summary includes comments on the priorities of the design process, thoughts on design practices, and useful tips for working on mock-ups. There is also a look at the UX from the height of the saddle in the bike.
We welcome Laboratory Diagnostics Day with a portion of assessments, analyzes and statistics. Accessibility guidelines discussed in the context of machine learning algorithms and SEO principles have come under scrutiny today. In the package we also have advice on how to create a solid foundation for the project and how to use mentoring. This is complemented by the results of a study that sheds light on how the work of graphic designers is perceived.
More than 30 years since the creation of the first website, many issues related to the functioning of the World Wide Web need to be rethought and redefined, allowing designers to develop their creativity. In this context, you may be interested in comments on the problems of users of the global network, a pragmatic approach to carrying out projects and drawing inspiration from other people's ideas. There were also ideas for filling mockups with sample texts or adding attractive examples of creative work to your portfolio. Happy International Hummus Day!
Today is Intergenerational Solidarity Day, so get your grandparents, parents or kids to read. And to choose from accessible texts on neuroscience in design, examples of the use of deepfake technique and regaining control over the digital world. You can also listen to lectures on human nature, and UX/UI designers have the opportunity to comment on their work experience in a survey.
On World Art Day, we invite you to the text gallery, where you will find, among others, articles on speculative and convergent design and advice on creating environmentally friendly websites. There will also be inspiration from typography creators, reflections on the correct layout of the website and comments on providing constructive feedback.