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Creating a product that will win the sympathy of the user, but also become important to him, is quite a challenge. Michał Reda in his article “How to build and develop great products, or Product Discovery in Action”, reveals and explains to you the secrets of planning this process, especially in its early phase.
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Samito team has published an e-book containing a number of issues related to fashion e-commerce. We had the pleasure of participating in the whole project and adding a chapter dedicated to the shopping path, in which our UX designer, Karolina Plutter, explains, among other things, why the first impression on the user can only be made once.
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