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User experience, or UX (User Experience) to adapt digital products to the needs and expectations of users. It concerns both the operation and structure of the website or mobile application, as well as its content. Matching to the user of the corresponding message is the domain of UX writing. What exactly is it and why is it so needed?
User experience design is a key element in the development of websites and mobile applications. Meeting the needs and expectations of customers increases their satisfaction with the digital product and allows consumers to stay with the brand for longer. Introducing innovative solutions that are constantly appearing on the market, allows you to create even better websites and applications. What are the most important UX trends of 2023 and how to use them?