By virtue of the permanent cooperation of a creative eCommerce agency Ideact and the Grene company providing technical equipment for agriculture, an expert blog called “Farnik Na Czasau” was launched. This is the implementation of the previously created communication strategy of the Grene brand on the Internet.
Grene is a company operating on the Polish market since 1996. In its company stores throughout Poland you can find a wide range of supplies for agriculture — from parts for machines and tractors, through small equipment and household goods, to work clothes.
The first stage of cooperation between Grene and Ideacto was the creation of an online communication strategy. The work was carried out in the Design Thinking methodology using tools such as Customer Journey Map, among others. The launch of the blog is the next stage of the project.
Ideacto agency was responsible for the graphic design and implementation of the blog on the WordPress platform. In addition, under the contract for permanent service, its tasks also include the creation of content and the ongoing management of the service.
-Building valuable content is of course part of the market trend, but GRENE's awareness in this area has long been high. It's time to support our clients with good advice and develop their competencies based on inspiring content. I am convinced that together with Ideacto we will set new trends not only in agriculture. — summarizes Jarosław Łuczak, Head of Marketing and E-commerce at Grene.
