Abandoned carts are a scourge in the e-commerce industry. Recent studies have shown that, on average, the rate of abandoned baskets is already close to 70%. Every online store owner is aware that adding a product to the cart does not necessarily mean that the user will finally make a purchase, even though he is already so far down the sales funnel. However, often users leave the purchase for later, thereby preserving their favorite products or simply being influenced by external factors, due to which they are forced to stop shopping. Unfortunately, we have no influence on external factors, but it is worth remembering that the better the user experience in the shopping cart, the more likely it is that they will complete the purchase. So what do you do to keep a customer in your store and further increase sales?
