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Tym razem wchodzimy w świat designu z energią godną samego Tesli – bo dobre projektowanie to nie magia, tylko dobrze przewodząca logika.
Dzisiejszy newsletter rozpoczynamy od ciekawostki z okazji przypadającego na dziś Dnia Motyla 🦋 Być może ta informacja będzie dla Was takim samym zaskoczeniem, jak dla nas. Otóż, niektóre gatunki tych owadów mogą pokonać w ciągu swojego życia nawet 4000 kilometrów. Zachęcamy do znalezienia innych ciekawostek o tych pięknych stworzeniach zaraz po tym, jak zapoznacie się z najnowszym zestawieniem artykułów, które dla Was znaleźliśmy 🙂
W niektórych kulturach 29 lutego jest postrzegany jako dzień szczęścia lub pecha. My rekomendujemy traktować ten dzień zdecydowanie jako szczęśliwy i z takim samym entuzjazmem polecamy dzisiejszy newsletter.
Best Practice Guide.
The development of artificial intelligence in the design of user experiences and interfaces foreshadows the twilight of traditional methods and tools. AI opens up possibilities that until recently seemed to be reserved for science fiction. At IDEACTO, we believe that understanding and using AI tools in UX design is the key to creating more intuitive and accessible digital products. This approach not only speeds up design processes, but also enriches them with extraordinary analytical depth and creative flexibility.
In today's newsletter, we reveal the secrets of how Airbnb became a leader in UX design, which of the research tools available on the market are worth considering, and we offer a practical guide to designing products for children.
In the digital age, the accessibility of websites, understood as the preparation of digital tools for the use of them by people with disabilities, is becoming an increasingly fundamental right. Web Content Accessibility Guidelines (WCAG) audits play a key role in assessing how websites and mobile apps are accessible to users with different needs. In addition, the legal context, resulting from the European Union directive, imposes on website owners the need to ensure digital accessibility, which highlights the need to comply with international WCAG standards. In this entry, we will look at various online tools that enable quick and effective accessibility audits, helping organizations meet international WCAG standards.
In today's dynamic online world, the need to maintain a high-quality consumer e-shop is crucial to business success. With the arrival of spring, e-commerce entrepreneurs should consider not only refreshing their offerings, but also a thorough overhaul of their e-stores. One of the key tools in improving the user experience in e-commerce is UX auditing. In the following article, we will discuss the steps necessary for an effective e-store audit. However, before we get into practical tips for conducting an e-store audit, let's figure out what exactly a UX audit is.
We hope that in the midst of the ongoing winter holidays and madness on the ski slopes, you will find a moment for the first UX Thursday in February, in which we recommend the most interesting articles from the UX industry.
January 18 - Winnie the Pooh Day 🍯 Today is a tribute to A.A. Milne, author of stories about Winnie the Pooh, who was born on this day in 1882. The stories of the adventures of a bear with very little intelligence and other characters inhabiting the Hundred Thousand Forest are timeless and each of us, regardless of age, is certainly able to find valuable life lessons in them. And today's UX Thursday, maybe not quite as entertaining and informative as the stories about the little bear, but instead full of trivia and inspiration from the UX industry!
For 3 years we have been sending to more than 6000 readers an overview of the most interesting articles from the UX world
Without a doubt, Conversion Rate Optimization (CRO) is an area of keen interest among online store owners and managers. Even more so, according to the study, only 22% of companies are satisfied with an achievable conversion rate (source: Transaction). However, is investing in analytical CRO activities a good idea? However, can it be better to invest in, for example, an increase in the budget for generating traffic to the online store?
On the occasion of World Snake Day, we tempt today with texts on design decisions affecting the presidential election or the environment. You'll also find tips on how to talk about users, when it's worth breaking design rules, and what to look out for when optimizing your conversion rate. Finally, a video commentary by Don Norman about the role of designer.
The product card in any e-commerce is the place from which the user is only one step away from adding the product to the cart. The strategy of any store is that users do not go off the expected path. Everyone wants to get their user to buy as soon as possible, but often the potential of various subpages is still not used. In this article, we will reveal to you the secrets used in the product cards and the elements that are often overlooked. We focused on elements that will help increase sales in your store and convince users to buy.
Design according to PET factors, that is, Persuasion, Emotion and Trust, focuses around elements that influence interactions with users in such a way as to lead them to the desired action. In the case of the e-commerce industry, this action defined as success will lead to a purchase, increase in conversions and return customers. From the article you will learn what elements need to be taken care of in order to lead users to make a purchase decision.
Today is International UFO Day, but we have no lyrics for fans of history not from this land. For this, we invite you to a compilation of texts about meeting the needs of users, preparing engaging webinars, samples in benchmarks and a simple way to explore the issue of interface accessibility.
We return after a little longer break straight for International Sushi Day. On this occasion, read about the localization of websites for the needs of Asian residents, the relationship of UX with AV systems and the rules that should be used during the design process. Finally, an entry in a series of stories about the work of a UX designer.