In today's newsletter, we reveal the secrets of how Airbnb became a leader in UX design, which of the research tools available on the market are worth considering, and we offer a practical guide to designing products for children.
Design Thinking at Airbnb
On the Prototypr blog you will find commodity describing the journey Airbnb has gone through in its design thinking and product refinement to best meet the needs of its users. One of the key takeaways from the text is that Airbnb has focused on user-centric design from the very beginning. Instead of focusing on sales, Airbnb focused on user issues and ailments, market research, and observations. The company conducts regular usability tests and collects user feedback and is open to experimenting with new ideas and technologies.
Market research: an overview of tools
There are many different market research tools available, and choosing the best one depends largely on your needs and budget. Investing in this type of research is profitable for those who want to make better business decisions and increase sales and profits. Determ posted Review of the 5 best tools market research - we encourage you to read this list, especially if you need support in identifying new opportunities or optimizing your product or website.
Filtering of the same type
Baymard Institute describes, why allowing users to apply multiple filter values of the same type is crucial for effective filtering. This type of filtering primarily allows users to narrow down their search results precisely and find exactly what they are looking for, which directly translates into increased user satisfaction and makes it easier for them to shop. In the text you will find a hint on the correct implementation and a reminder to clearly inform users how such filtering works in order to avoid misunderstandings.
Designing for children: a practical guide
Designing an interface for children is certainly a challenge, but with the right guidelines you can create one that will be useful, attractive and safe for them. Vitaly Friedman published on his blog practical guide, which indicates what needs to be paid attention to and what specific needs and skills need to be taken into account in order to create an interface that is appropriate to the age of the audience and addresses all their expectations and possibilities.
