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W dzisiejszym newsletterze przyglądamy się zaufaniu – jak je budować słowami, strukturą zespołu i odpowiedzialnym designem.
The ability to understand the needs of customers is fundamental in UX design. An effective way to learn about user experience is through quantitative and qualitative UX research. The latter allow to reach the minds of the recipient and obtain information on how to improve the product.
Tab sorting is a simple and relatively cheap method that is designed to help you understand how to structure and organize content by the user in the most logical way possible for him. Card sorting can be carried out in many ways, including on paper, Post-It notes or thanks to online tools operating in remote mode.
Dia Internacional de la Dot a la Dota a la Día de Irrigación del Sistema, por lo que hoy nos foreremos a quatro legos (en particular nos Dot) se, como parte de la celebración, elecione a dirêjkirina nap a mesrefa a rêveçûnek li ser sibeyek şil. We propose to use the saved time to read a lecture on the genesis and consequences of creating network standards, an entry about problems with readability of content and a summary of important elements of the customer support center project. We also return to thoughts about creating a portfolio, and we end with an essay on designing the experiences of people tired of the ubiquitous noise.
On the occasion of the beginning of the school year, prepare for 5 lessons today. We start with a primer — a text that helps to understand the essence of UX design and an article explaining the psychological and biological bases of belief formation. There are also creativity exercises in the context of AI algorithms generating images and a short marketing lesson for smart home brands. Finally, we propose practices from the presentation of the portfolio of works.
The Style Guide is one of the most important elements in the UX world. It provides understandable, universal guidelines that help prevent failures due to lack of consistency. Guide Style can be, among other things, a way to improve the authenticity of content. In addition, it helps to improve the user experience and give it a whole new dimension. So what exactly is a style guide and what does it mean for your site?
Value Proposition is one of the most important elements of your company's success. It defines the factors that connect the brand's offer to customers and what distinguishes the company from the competition. It's not just services or products that go to consumers. They are also components that help to solve emerging problems, in which they cannot cope with the competition. This allows the customer to choose you.
Good news for people who have overeaten “regular” frozen scoops and cones — today we celebrate Ice Cake Day. Over a plate of cooling sweets, we spotted texts encouraging reflection on privacy on the web, the availability of animated content and the approach to expanding functionality in application projects. There are also examples of errors: those in interfaces, but also in life, resulting from ignoring warning signs when trying to work on a project. We wish you a nice spanking, and we run for it ourselves.
On the International Day of the Foggy Panther we are going to convince that not a cat as terrible as they paint it, nor the foggy data if they are well visualized. In the compilation you will also find texts about the correlation of human subjectivity and AI bias, ways to control the fear of presenting the results of your work and setting priorities when determining customer value. We add another portion of inspiration for interface designers to the set.
Customer Experience, or Customer Experience, refers to the perception of the brand by users, based on the interactions they have experienced with the company. In the area of eCommerce, this experience can both build and completely break the customer-brand relationship. Thus, a CX audit is essential to identify the strengths and weaknesses of the enterprise that lead users to go through the purchase path.
For 3 years we have been sending to more than 6000 readers an overview of the most interesting articles from the UX world
If you are, like us, focused on being the best version of UXO, then you need to know that there is no end to the efforts! Each of us, both in private and professional life, is subject to the so-called thinking traps. Otherwise, more technically speaking, they are cognitive errors, that is, ways of irrationally perceiving reality that deviate, often significantly, from the truth.
Where do we get the information we need to create fully personalized experiences? Below are three types of sources from which we draw, needed in the personalization process, information about our audience.
It used to be said that certain things cannot be bought, but eBay has already seen a lot of goods that cannot be bought, so the creators of the portal probably will not be surprised by anything anymore. Sometimes the strangest business ideas turn out to be the most successful, and sometimes not - on the net we find them all, mixed with each other and without division into categories. After all, what is not on the Internet, is not in the world. We have selected for you a subjective list of the strangest items sold through eBay.
How do they differ from each other? How to choose wisely between personalization and customization? And what does science say about this?
Stefan slowly got used to the next start of the day at the office. Inevitably, the moment of looking at the post office was approaching — a wall of unread emails collapsed on it. Only some of them had anything to do with his work, the others were spam, offers, incentives to subscribe to newsletters or invitations to meetings. He went through the first few and took a look at the topic “Do you make a mass? It gives the best results...” — you don't. The second message shouted straight to him: “Stefan! Promotion for the best boneless loin” — and are lentils for vegetarians? So many emails, and none of them were sent to him. He opened the next one, although his eyelids were getting heavy...
The new communication platform of Eurobank focuses on presenting the world of banking in a more accessible form for customers. Eurobank.pl not only addresses the unusual needs of the most demanding customers, but also introduces more functional solutions. The IDEACTO agency was responsible for the research of user behavior, the development of the functional design and the new graphic design, and for its adaptation and implementation by Blue Services from the Blue Media group.