On the occasion of the beginning of the school year, prepare for 5 lessons today. We start with a primer — a text that helps to understand the essence of UX design and an article explaining the psychological and biological bases of belief formation. There are also creativity exercises in the context of AI algorithms generating images and a short marketing lesson for smart home brands. Finally, we propose practices from the presentation of the portfolio of works.
Debunking myths about UX
Josh Neufeldt of LBB asks UX experts for misconceptions about the design of user experiences they have encountered. The comments of his interlocutors shed light on how designers perceive their work and role in the process of creating all kinds of digital products.
Why don't facts change opinion?
From The Conversation by Keith M. Bellizzi translatorshow cognitive biases and the mechanisms of the human brain affect the confrontation of our beliefs with facts. The author cites the results of research explaining why it is difficult to change opinions on a given topic and suggests how to keep an open mind despite natural reflexes.
Creativity powered by AI
A few weeks ago Pete Sena discussed applications of artificial intelligence in the context of image generation and processing. The author also analyzed in which areas of the designer's work artificial intelligence can save time. The topic of image generation with the help of tools based on AI algorithms was also taken to the workshop by Hannah Johnston from UX Collective, presenting the diverse applications of these tools illustrated by numerous samples of creative research.
Purchasing decisions in the smart device industry
Text Nevina Francisa from GFK is an overview of trends related to the use of smart home technology. The author suggests who the consumers of this type of solutions are, what type of devices they are willing to buy and what factors are holding back and which ones can increase conversion in this industry.
Designer portfolio
Finally, take a look at the Awwwards website, where Tom Sears recounts about the process of creating your portfolio - it is worth previewing how the author explains the context of some design decisions.
