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Warta

We conducted user testing and carried out a CAWI survey for the proposed name of a self-service application (self-care) for a leader in the insurance industry.

Prototyping interactions

Lead Time:

Year of implementation:

2023

Based on the models provided by the customer, we developed a clickable prototype and conducted a series of tests with users in the RITE methodology

Moja Warta

As part of our cooperation, we were responsible for carrying out user testing and in-depth interviews (IDI).

Thanks to the completed activities, we provided the client with a list of guidelines and recommendations to optimize the product.

In addition, we carried out a CAWI survey on a group of 500 respondents to verify name proposals for the service.

01.

1. PREDESIGN analysis‍

At this stage, we systematize business requirements, analyze the market environment and define the needs and expectations of end users

02.

2. Strategic concept

Based on the gathered information and data from the analytical stage during workshops with the client, we develop a strategic concept for the proposed solution

03.

3. Information Architecture and wireframing

Before proceeding to the final project design, we develop the structure of the solution and define the key relationships between the elements of the proposed solution

04.

4. Graphic Design

Based on the guidelines and semi-finished products developed in earlier stages, we create the final graphic design of the solution

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05.

5. Testing and optimization

The generated projects undergo testing with users, and after implementation, we carry out optimization based on available quantitative and qualitative data sources

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