This week we celebrate not only Independence Day, but an inconspicuous individual has its day - a hedgehog! They do not know about their holiday, because November is the time when they fall into hibernation. However, we will offer you the opportunity to surprise them, for example by supporting this collection. And in today's compilation, a text about how not to stab a customer in the eye with unfriendly messages, an article about preparing a marketing strategy for the upcoming Black Friday, as well as about how big brands cope with communication in crisis situations.