Ideacto consulting agency carried out a comprehensive modernization of the online store Dekoria.pl.
Dekoria.pl is a recognized online store where every fan of interior design can find something for themselves. A very wide range of products, a huge selection of fabrics (more than 500 patterns) and the possibility of tailor-made sewing are the main distinguishing features of Dekoria.
In November, Ideacto carried out a project to optimize the site in the User-Centered Design methodology. Expert analyses, tests with users and analysis of user needs were carried out. An interesting aspect of the research was interviews with experts — interior architects, who shared their vast knowledge in the subject of tactics of selecting materials for a given room.
Thanks to the interviews, we were able to understand exactly how designers work and translate it into interesting solutions in the online store, which will facilitate the purchase process even for less determined people. - says Anna Radyno, User Experience Designer at Ideacto.
All the studies carried out gave a thorough insight into the way in which textile products were selected by customers. Thanks to this approach, Ideacto was able to offer the most advantageous path to choose a specific product from more than 500 color options.
The research was carried out in a fully professional manner, a lot of substantive comments, recommendations, ideas. We needed a fresh look from the outside and Ideacto gave us that. - says Mateusz Franckiewicz from Dekoria.pl
The new solutions presented on detailed mock-ups were liked by users in repeated usability studies. The most common comments about the prototypes of the new site are “the site is easy, readable, clear”.
The new service will be available on the Web soon.
