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W dzisiejszym newsletterze przyglądamy się zaufaniu – jak je budować słowami, strukturą zespołu i odpowiedzialnym designem.
It is difficult to explain in one sentence what is happening in today's graphic - you will find a hint exceptionally at the link. When looking for texts for today's compilation, we have also thrown the web wide: read about patterns that change their character depending on the intentions of the designer; review the data collection methods based on heuristics and A/B tests; check out the most common sins of search engines in e-commerce. In your free time, think about the role of trends and popular sources of inspiration in the work of the designer.
Guerrilla testing is an informal and fairly fast method of testing various ideas, receiving feedback, as well as finding errors in user experiences. They can be made practically anywhere - both on the street and in a cafe or restaurant. The ideal research group is 8-10 people, whose testing takes a few minutes for each tested. What exactly do they rely on?
The design decisions made when creating an e-commerce website that is supposed to guarantee the best possible experience for its future users depend on many factors. In the design process, especially when UX specialists are involved, the preparation of the first mock-ups is preceded by an analysis that includes, among others:
On the occasion of World Chocolate Day, we do not have a box of pralines for you, but our Thursday set of texts will not melt into a shapeless mass in the heat. Among the articles you will find today a dose of knowledge about the behavior of users of social platforms and changes in consumer habits. You will also read about the nuances of research with users, the project promoted by the slogan “healthier relationships with technology” and learn about two examples of approaches to the presentation of a food brand.
Until a dozen years ago, customers had the opportunity to get to know a given brand only through mail or telephone. They usually used only one channel of communication to take advantage of the offer. Today, however, users have a plethora of options to make a purchase, on a variety of devices.
We wish you a successful celebration of Father's Day. If today's holiday does not concern you in any way, you are left with a handful of readings that we have searched for online. And we recommend articles about methods to ensure the confidentiality of user data, features of Apple competing with popular applications, the advantages of coordinated cooperation between UX and product designer, and an article in which you will learn about the father of Futura. Finally, we propose to decipher the equation, the result of which is to be another version of the global network.
One of the most important tools in the UX design process is people. Het is een archetype van gebruikers met caracteristicen die een grote audientie definieert. La creazione consente di personalizzare un prodotto o servizio specifiche, applicando un analisi di comportamento, abilità o motivazioni. Why is Buyer Persona so Important for Businesses? You will find out in the article below.
We begin our cyclical review of readings with a portion of texts under the common slogan “inclusive design”. We also offer tips for creating dashboards, specifying prototypes and animations of UI elements, and analyzing the level of attention of users based on eye-tracking. Coral Triangle Day could not be missing articles on ecological topics - of course in the context of digital technologies.
On Paper Airplanes Day, we wish all mothers that the drawers of their desks do not lack material for constructing airplanes today. If you have managed to temporarily occupy children's hands and heads, we recommend texts about the limitations of the Design Thinking process, unsuccessful design decisions and the use of personas and archetypes. Today's summary also included a conversation about the possibilities offered by a decentralized network and a reminder of the concept of life-centered design.
For 3 years we have been sending to more than 6000 readers an overview of the most interesting articles from the UX world
At the end of October, the consulting agency Ideacto was launched.
User experience, or UX (User Experience) to adapt digital products to the needs and expectations of users. It concerns both the operation and structure of the website or mobile application, as well as its content. Matching to the user of the corresponding message is the domain of UX writing. What exactly is it and why is it so needed?
User experience design is a key element in the development of websites and mobile applications. Meeting the needs and expectations of customers increases their satisfaction with the digital product and allows consumers to stay with the brand for longer. Introducing innovative solutions that are constantly appearing on the market, allows you to create even better websites and applications. What are the most important UX trends of 2023 and how to use them?
As a result of the permanent cooperation of the creative eCommerce agency Ideacto and the company Grene, which provides technical equipment for agriculture, an expert blog called “Farnik Na Cozen” was launched. This is the implementation of the previously created communication strategy of the Grene brand on the Internet.