It is difficult to explain in one sentence what is happening in today's graphic - you will find a hint especially under links. When looking for texts for today's compilation, we have also thrown the web wide: read about patterns that change their character depending on the intentions of the designer; review the data collection methods based on heuristics and A/B tests; check out the most common sins of search engines in e-commerce. In your free time, think about the role of trends and popular sources of inspiration in the work of the designer.
Deceptive design and design patterns
Natalia Bienias recalls the process of abandoning a certain service, which provoked a far from perfect user experience, and by the way suggests how to effectively lose the trust of customers. The topic of deceptive patterns also scrolls in article The Arora doll from UXMatters, however, is an excuse to consider the concept of reinforcing positive user habits through thoughtful design. Stay tuned for a moment when it comes to supporting users, because on the Prologic Technologies blog you can find text about UI elements that make it easier for people with dyslexia to receive content on the site.
Heuristics in UX design
Euphemia Wong of the Interaction Design Foundation reports recipe to carry out a UX evaluation based on heuristics, suggesting, among other things, how to adapt the analysis to the context of the study. An example of the process of obtaining and analyzing qualitative and statistical data can be found in text Valentina Salvia from Glovo, published as part of UX Collective.
Notes on A/B Testing
Danielle Hasan's post from Monday.com is short relation from testing different versions of the company homepage supplemented with some tips to help you plan A/B tests. By the way, you can recall selected rules used during this type of testing, which Johnathan Dane presents on the Unbounce blog, taking landing pages to the workshop.
Search engines for e-commerce sites
On the Baymard Edward Scott Institute Blog summarizes study of 8 types of queries used by users on e-commerce sites. The author lists the most common mistakes of online stores, indicates their impact on user behavior and ways to improve search engine experience and stand out from the competition. Also review repository sample designs of the search box.
Designer pragmatics
Posted in UX Planet essay Patryka Nawrocki draws attention to the problems with perfect and visually appealing interfaces, many examples of which can be found on platforms that help designers share their work. It is worth supplementing the reading with Thoughts Gala Bulki from Monday Design, translator including the influence of trends on design decisions and the importance of context in the designer's work.
