On the occasion of World Chocolate Day, we do not have a box of pralines for you, but our Thursday set of texts will not melt into a shapeless mass in the heat. Among the articles you will find today a dose of knowledge about the behavior of users of social platforms and changes in consumer habits. You will also read about the nuances of research with users, the project promoted by the slogan “healthier relationships with technology” and learn about two examples of approaches to the presentation of a food brand.
Consumption in times of crisis
We start by looking at the website of the company Squire Patton Boggs, to the results of a survey of British consumers, the authors of which they analyze approach to growing expenses and the need for conscious purchases. Changing user motivations evokes also Jason Fletcher, placing them in the context of his reflections on ways to stimulate the creative process in creative agencies. In order to complete the context, please also review commodity Patricia Allen, who gives voice to the creators of a specialized platform, designed to book and sell services.
The charms of using social media
Federal Communications Commission of the United States she called recently to remove TikTok from Apple and Google stores. Meanwhile, content production on the platform is in full swing, and Mathilda Hartnell from SentiOne analyzes the potential of using TikTok as a marketing channel and indicates the factors determining the effectiveness of this form of brand promotion. By the way, take a look at commentary Ryan Broderick, referring to the analysis of the influence of cognitive friction in interactions with the Twitter interface on the publication of offensive content by users of the site.
Reliability in user research
Testing with the participation of users requires a methodical approach to the entire research process. In its thorough preparation it will be helpful commodity Therese Fessenden of the Nielsen Norman Group, in which the author breaks down the first consent form to participate in the tests. Entries in the QuestionPro blog, in turn, draws attention to the issue of internal validity when collecting observations and analyzing the results of the study.
Technology that respects well-being
On the GitHub blog Rizel Scarlett describes one of Modos' open hardware projects. Among other things, the author suggests how you can get involved in the design of a laptop with an e-Ink screen and which specific user needs its creators try to take into account.
Food brands encourage you to think
For dessert, we recommend examples of two brands from the food industry encouraging consumers to make informed choices. Elena Prokopets showshow the chocolate manufacturer increased the awareness of its brand, and on the Core77 Design Awards website you will find presentation student project promoting entomophagy — you can vote for it in the Community Choice competition.
