There are such treasures that hide rather than show. Well, if only so that our treasure does not change its owner. For example, some collectors of art, this one by the great “SZ”, hide their most beloved and pampered acquisitions in places accessible only to them. And what is the most valuable treasure for brands today? Information. The one about the client. Each one individually. Our treasure is therefore called big data - now a legendary phrase that everyone has heard about, but looks different with everyone, or does not look at all. Big data is such a cylinder of an illusionist - it is as if everyone knows that something is there, but only a few manage to get a really good, white rabbit out of it. Only that the date is not always big enough to meet our expectations, or more often it is even too big, so by dipping your hand up to the elbow in the cylinder and looking for our rodent, like a phone in a woman's purse, we can come across a lot of other things that can not be arranged. Therefore, a well-organized and used customer database is a treasure. And how to take care of this treasure so that it does not slip away?
Locate your information
For clients, our database is like a deposit in a bank — they give us something of their own, but they expect more in return. Sometimes there are smaller or larger mishaps, as was the case with the theft of access to several hundred million Google accounts — that is, even the largest happens — but the risk of theft of our “treasure” can be very minimized, thanks to good practices. So concretely!
Together as a team
There is a treasure. But the treasure is heavy, so there are accomplices with whom it is easier to carry it. It's just that their work translates into our work, so taking care of ourselves, we have to take care of them too. Therefore, if we use external applications or clouds in which we store data, it is worth taking care of the usefulness of such a contract and not taking all responsibility on ourselves. The more extended the package of services that guarantee privacy, the better.
Current keys
When entering data on a website, every more informed user looks for padlocks in the browser bar, that is, a symbol of the current version of security. If our IT department regularly checks that the encryption we use is up to date, it means that we are implementing good practices.
Not everyone for everyone, not everyone for everyone
If we put all the valuable things in one pocket, and after a while it turns out that this pocket was perforated and everything fell out of it, then we will spit in our beard that we did not leave them in different places. In the same way, any information is as confidential as the confidentiality of the weakest link in our employee chain. Therefore, corporations most often use different levels of access to data, depending on the position that the information needs. The most sensitive information can also be backed up to an external subsystem.
When building a house, we hide its stable foundation underground. It is the same with the information on which we base the success of our brand — it is not visible on the outside, but the better we prepare and secure it, the higher level we will build.
