Summer! Joy, energy, long days, sun high in the sky, warm evenings. A time of relaxation, fun, but also of summer concerts and festivals. Balancing between work and rest, we have found some texts that will perhaps make the second half of July more pleasant for you. In today's newsletter you will read:
- about what customers prefer — speed or precisely defined delivery date,
- design for mobile devices,
- on the role of AI in the personalization of experiences.
The faster the better
Baymard Institute looks at the topic, which will certainly be interesting for those of you who run your e-commerce website. The author of the article compares two factors affecting the perception of the quality of service by customers — the speed of shipment and the date of delivery of the order. According to research, customers tend to appreciate the speed of delivery of an order rather than a precisely defined delivery date. What does it come from? Look for the answer in the article
Different screens — different challenges
IN Article published by Interaction Design Foundation The question of designing mobile interfaces was discussed. The authors emphasize something that should be obvious, but it is worth mentioning - design for mobile devices should not and cannot be limited to reducing the size of the screen, but must primarily focus on the tasks that the user is supposed to perform on this device. We encourage you to read the entire text, which is full of conclusions from research and analysis of various mobile applications.
The potential of personalization in the world of AI
One of the key factors in building positive experiences and relationships with users and customers is personalization. In terms of consumer engagement, as in many other areas, artificial intelligence comes to the rescue. From the article on the blog Determ you will learn what AI allows us and facilitates in the context of marketing, creating shopping experiences, improving conversions and building relationships with the brand.
Searching for flights doesn't have to be frustrating!
The flight search scheme is similar no matter which airline we choose. Author of the text The UX of Flight Searches: How We Challenged Industry Standards published on the Smashing Magazine website in the introduction asks the question, is there only one solution and way to book airline tickets? We encourage you to read an interesting and comprehensive article that describes an extraordinary thought experiment that turns upside down a pattern that is seemingly impossible to change.
Figmowa's corner of knowledge
Oliver Schöndorfer on his blog Pimp My Type shares his typographic tips, which will allow you to speed up the design process and get truly professional results — we recommend!
