Stefan is one of a kind, at least he thinks so. In fact, he is an average consumer - he lives in the center, so in the morning he is awakened by the city, which enters his room through the window; after work he sometimes goes shopping in the supermarket, where certain products try to convince him that they are unique, which is why he increasingly chooses e-shops; sometimes he jumps out for a beer - he then returns home on a tram decorated with advertisements or on foot under guard Just look at the same billboards. Until he finally gets home, locks the doors and windows, ignores the TV, and what? And silence. After all, Stefan can only think of himself. All day long, everyone wanted something from him or wanted him to want something—and he claims to have seen everything and heard everything.