UX Designer is one of the professions that is enjoying increasing popularity,
both in Poland and abroad. His work is very interesting and
creative, but also requiring the acquisition of many necessary skills.
What exactly does a UX designer do? What skills do you need to have
before staying?
UX design — what is it?
To begin with, it is worth recalling what UX design is. it a team of actions,
focused on the interaction between users and products and services
digital, combining the areas of business, psychology, market research, technology and
design. The interdisciplinarity of UX design makes it possible for employees to
Many skills are expected.
The history of UX design began in the nineties, among others due to
Donald Norman, cognitive psychologist and researcher. His great interest was
analysis of user experience with a product or service, including evaluation of the interface, graphics
or the substantive content of the website/mobile application.
Wanting to include in a single whole elements that are relevant to users when using
of digital solutions, Donald Norman coined the term “user experience”. From
At the time, UX design was synonymous with the road to success. Products and services are found and
Retain customers only when they meet all their requirements and
expectations.
UX Designer — what does he do?
The UX designer supports the end user with his actions. He takes into account his
feelings and needs, both during the design of a new product and the introduction
Changes to what already exists. It is responsible for checking whether the digital solution
fulfills the vision of the enterprise, will allow you to increase revenue and retain customers for longer.
UX Seeker designs both websites, mobile applications and
software, as well as services in the field of transport, education or banking.
UX design is an extremely broad field — specialists in
different areas. In a larger organization, a UX researcher, an architect can work
information, tester, strategist, etc. However, they all perform tasks within the framework of design
UX.
There is no one-size-fits-all job description for a UX Designer. Daily tasks to
Executions vary depending on the company and position. Usually from
The employee is expected to:
- ability to conduct user research,
- creating personas,
- building an information architecture,
- design of mockups and user flows,
- Prototyping,
- Conducting tests with users.
UX Designer is usually not strictly responsible for the visual design. His work
focuses primarily on the user's journey and the implementation of ways that
They can make this journey easier.
UX Designer and UI Designer — Are They the Same Professions?
Although UX Designer is identified with UI Designer, the scope of their work differs significantly. it
not a UX specialist, and the UI is responsible for the visual aspects of the digital product.
UX Designer's job is to take care of the user's positive feelings when using
from the website or mobile application, by improving their functionality and usability.
Tasks for UX Designer
UX Designer is responsible for delivering solutions that meet expectations
customers. In this regard, he has to fulfill several key tasks.
User research
This is the first stage of UX design, in which the specialist receives a command
to carry out thorough design studies. They can include both
activities carried out in the field as well as stationary. This will give you a picture of the situation and
needs of both users and customers.
Surveys are, among others, checking the offer on the website, interviewing users,
which will allow to identify problems and direction of development, as well as analysis of activities
competition. These tasks will allow the UX Designer to establish the basic functions necessary for
implement and start the process of creating people. User research allows
creation of the scope of the project, identification of goals and challenges.
Personas de utilizadores
User research allows you to move on to the next stage of work, which is
creating personas, that is, a model of the client, which will allow to know his needs, expectations
and fears. This, in turn, is necessary to build a marketing strategy and selection
the best campaign that will attract the attention of potential buyers and convince them to
take advantage of the offer.
Information Architecture
The next step in the UX Seeker's work is to create an information architecture, i.e.
the necessary content and its placement in the digital product. If she will
made in a thoughtful way, will help the user quickly find information,
which he is looking for.
User flows
These are flowcharts that help visualize the path that the user must
overcome when using a site or application, from entry to interaction
final. It is also useful to create a single screen pattern.
Prototyping and testing
After completing the previous steps, it is time to create a prototype of the solution
digital and conducting the first tests. The prototype is the basic version
product, allowing it to be tested at an early stage. It helps to search
any defects before the release for use of the final version. If the project meets
user expectations — you can proceed to the creation stage.
Visual design
This step is most often performed by a user interface designer who
works on colors, typography and selection of images, but there are no obstacles to UX
The designer was partially involved in the visualization of the project.
It should be remembered that UX Designer's work does not end with the introduction of a solution
Digital to the market. There will certainly be further improvements, changes,
updates, user research and analysis with the whole team. Designing
UX is a multidimensional process that combines team collaboration, coordination of all
activities and creation of a product for the customer.
UX Designer — Essential Skills
The scope of activities of UX designers is extremely diverse, therefore a potential employee
should demonstrate the full spectrum of skills. Among them, mention should be made
competence in the field of technical and design, as well as the creation of models,
Prototyping and analysis of information. In addition, they must demonstrate skills called soft. These include ease of communication and empathy, willingness to be quick
Solving problems and working in a team. Effective cooperation is extremely important
both with customers and colleagues and users of digital solutions.
UX Designer should have extensive knowledge of the functioning of a given
business. Without understanding the goals of the company and the needs of users, it will be difficult
reach an agreement on the creation of an optimal website or application
mobile.
If you are interested in the topic of UX Designer's work and want to know more secrets of his
work, Check out our other blog posts A knowledge base that will introduce you
into the world of digital products. Need help from research professionals
users, web analytics or usability audits? Apply to us!
