In this year's edition of the Power of Content Marketing Awards Szpalty of the Year 2015, creative eCommerce agency Ideacto received an award and distinction for her projects “Clever Albert"and “Ideacto Quality Bible”. The decision of the competition took place on May 28, 2015 during the gala gala at the Kamienica Theatre in Warsaw.
The creation “Smart Albert” realized for ING Bank Śląski was awarded the Silver Spades of the Year 2015 in the category “Content Marketing Strategy. Content marketing campaign for customers.” The project included a series of landing pages, where the hero created by Ideacto — Clever Albert — presented to the bank's customers the benefits of using a payment card online.
- The implementation of the campaign was mainly based on conceptual work. The adventures of the protagonist were created seasonally, so as to refer to the current needs of the bank's customers and show how to satisfy their real needs - says Nikodem Krajewski, CEO of Ideacto - We are glad that “Clever Albert” has once again won the recognition of the creative industry. Previously, the action was awarded at the 10th edition of Webstar Festival.
The second of the nominated projects - the Ideacto Quality Bible - received the Distinction in the category “Digital: One-off publications. Report”. The project is a set of checklists created by Ideacto as a tool for effective control over the progress of commissioned projects.
- We are extremely pleased that the “Quality Bible” has won the recognition of the Jury of the competition. This is important to us because this project was originally our publication. We are glad that by sharing our know-how in web project management, we managed not only to be successful in the education of the industry, but also to win a distinction in such a prestigious competition — says Marcin Cichoń, Chief Operating Officer of Idecato.
Szpalty of the Year organized by the Company Press Association is the only competition in Poland that distinguishes the best content marketing projects, evaluating both individual tools such as custom media and the overall communication strategy.
