Nobody likes to wait. And we wait every day — for something; for someone; in a queue that, as you know, moves slower than the queue next to it; for a website to load. If something, someone and our queue usually cannot be accelerated, the website can already be optimized. And where and where, but on the Internet we are just getting impatient!
Fast and Furious
Such are the users of a slippery website — during its long loading, they will have time to step on the surface of the keyboard and make a dozen nervous laps with the mouse cursor, and if this does not help, they will probably let go. And there was a customer — no customer. After all, the opinion about our website starts from the moment you enter its address — this is where the customer experience in the online store begins. As an analysis by Akami and Gomez shows, if a page loads for more than 6-10 seconds, 30-40% of users will relax and look for happiness elsewhere. Meanwhile, the loading of the store also affects the moment of purchase - 1 second of delay causes a 7% reduction in conversion. Optimizing the loading speed of the page is therefore extremely important.
How to speed up the site?
The loading speed depends on a whole bunch of factors — the ones we influence are the server and the size of the elements that make up the page. Investing in fast servers is always a good investment. And if it's fast, it's with SSDs — flash memory known from pendrives. So far, they are less capacious than classic HDDs, but incomparably faster than their predecessors.
Small is beautiful
Optimizing the loading rate is really good — Amazon itself checked, which accelerated its website by just 100 milliseconds and increased its revenue by 1% — which translates into a profit of $1.6 billion annually.
Online shopping is not a place for patient people. It is the place where everyone is most important and wants to have everything served on a tray. And it is better for the “waiter” with the tray to move quickly, because very quickly you can change the premises to another.
