Before we dive into today's articles, we have some octopus trivia for you that you might not have known about! They have blue blood, three hearts, they can mask themselves in a second and two-thirds of their 500 million neurons are in tentacles 🧐 We bring you these curiosities on the occasion of World Octopus Day, or World Octopus Day, which fell on October 8.
We hope that today's texts will provide you with equally interesting news from the world of UX!
Eliza Effect
Nielsen Norman Group published an article, in which they analyze a phenomenon known as the “Eliza Effect” in the context of artificial intelligence. What does this effect consist of? We are talking about situations in which users very often attribute human characteristics and behaviors to systems based on the action of AI, even if these systems are actually limited in their intelligence. Research shows that people can show excessive expectations about AI skills, which can lead to disappointment when the system fails to meet them.
Color Matters
Katie Cooper describes in her text the effect of the colors used on the emotions of users. The article discusses various aspects of color selection, including the importance of color consistency between brand and product and consideration of the needs of different target groups. There you will also find examples of mistakes and tips on choosing colors in the context of brand and product design.
WCAG 2.2
Published last week by W3C new version of WCAG 2.2 is the official standard recommended by the organization. The WCAG and related supporting documents explain how to make content more accessible to people with disabilities. Adhering to these guidelines means that the content of the websites and services you design can be more useful to the general public. The latest recommendations improve accessibility for people with visual, physical and cognitive disabilities.
Knowledge and Inspiration
Finally, two pages to command — icon base in a variety of styles and forms, and footer gallery ✨