We celebrate Appreciation Day, so we warm up virtual paws and generously allocate likes. Today you can review the article on the rules of creating eye-catching designs and test tricks to facilitate conversations. Then take a look at the comments of two B2B experts on different approaches to achieving success in this industry. We also recommend an interview with the CEO of Ideacto.
1. Rules for creating attractive interfaces
From the resources of NNGroup we have selected today commodity Kelly Gordon on the principles of creating visually appealing designs. Study the examples presented, implement ideas and increase the chances of recognition from your users.
2. Small interactions that make a big difference
In UX Magazine Sergey Gladkiy presents ubiquitous microinteractions. The author focuses mainly on the principles of their creation and suggests how they affect the interface (and its users).
3. Methods of generating demand in B2B
Article Gaetano DiNardiego gives an insight into how much work needs to be put in to ensure the company's sustainability and customer loyalty. The author presents a list of methods that will help you meet new challenges in sales and marketing in 2020.
4. We turn B2B customers into brand ambassadors
In turn, Rochelle Richelieu describes in 4 stepshow to build solid relationships with B2B customers. The expert's comments will be especially useful to those who are still looking for effective ways to acquire new customers.
5. What to look for when planning a website redesign
Finally, we like podcast Brand Kicha, which was hosted by Ideacto CEO, Nikodem Krajewski. The conversation revolved around various aspects of website redesign in the e-commerce industry. We have already bragged, but we assume that expressions of appreciation cannot be overdosed.
We remind you that if you would like to share with us interesting links from the world of UX, send your proposals to newsletter@ideacto.pl, and we will be happy to share them in the next UX Thursdays. [FM_form id=” 1″]
