We propose to combine the Battery Recycling Day with the celebration of International Beauty Day. If the batteries have already landed in the right container, and the masks on the faces, then we invite you to today's compilation of texts. Read about trends in building brand awareness, navigating and pinning UI elements to websites, and reducing the frustration of workflow interruptions. There is also an essay on privacy violations on the web, and finally an appendix referring to one of today's holidays.
Trends in Branding and Copywriting Conversion
We have the beginning of September, so at any moment Christmas decorations and star promotions will appear in stores. Maybe that's why Kelsie Rimmer of Envato is already predicting branding trends for 2022. Descriptions of inspiration the author illustrated with numerous examples. You can complete the reading by entry on State Creative's blog, which suggests how to use conversion copywriting to elicit specific audience reactions. In the text you will also find a summary of the types of copywriting.
UX design for processes with a long response time to interaction
Article Kate Kaplan, available on the NN Group resources, explains how to increase user tolerance if the interaction with the system requires a longer waiting time for its effect. Among the 5 tips were notes on status indicators, the operation of background processes or messages in dialogs.
Overview of website navigation
Lucy Collins of Web Usability analyzes different types of navigation on web pages. Check out how to choose the main navigation according to the amount of information to be presented and the potential needs and preferences of users.
Pinning interface elements
On the AdThrive blog by James Baldwin explainswhen content displayed as glued interface elements distracts users too much (tip: always) and why they are still used. The text also presents good practices for designing such elements to improve the user experience, especially on mobile devices.
Privacy in the Digital Context
Smashing Magazine presents essay Robin Berjon of the New York Times on online privacy and the nuances of managing user data. In it, the author describes, among other things, what strategy he adopts when determining the privacy rules of a given website.
*As an additional curiosity, we recommend the one prepared by Jessica Guthrie case study, in which she reported on the work on an application that makes it easier for users to recycle garbage.
