Falling Leaf Day is celebrated today in conjunction with International Sign Language Day. In our today's compilation you will find a large dose of texts about communication — in the context of creating marketing content, analyzing the moods of potential customers, but also receiving feedback and giving feedback on projects. There is also a handful of advice on summarizing research findings and an essay on the future of our profession.
Diversity and trust of the recipients of marketing content
William Terdoslavich of Martech analyzes the problem of misadaptation of marketing content in the context of the growing purchasing power of selected customer groups and tries to diagnose the reasons for the lack of diversity and integration in advertising messages. Complement the reading text by Ad Monkey, which summarizes research on the role of brand trust in gaining an audience online.
Sentiment analysis in marketing
Hana Molíková from Kentico Xperience discusses the method of sentiment analysis in the context of marketing activities. Article indicates the areas of use of the method in building brand awareness, customer service and ensuring a positive experience for digital content recipients. There was also a short presentation of the tool promoted by the company.
Synthesis of observations from UX research
UX Tools presents an article by Taylor Palmer on ways to speed up the analysis of materials collected during research. IN text You will find, among others, tips on how to carry out a synthesis of observations taking into account established goals, hypotheses and a specific scope of UX research and a hint on what tools can be useful in the whole process.
I go for feedback
Also check out two articles on how to get feedback on UX projects. Nick Groeneweld prompts, how and what specifically to ask when asking for an evaluation of the results of your work. Article Meltem Kaso takes the topic a little wider — it includes, among other things, remarks on giving honest, pro-progress opinions in a way that can facilitate their open reception.
The Future of UX Design
Good news for those planning to develop their career in fields related to UX design. Vishnuaravi, author of the UX Planet blog post, proves in 4 points that the demand for the skills of specialists related to experience design will grow in the coming years.
