In September 2013, the Ideacto Interactive Agency started cooperation with the PZWL Medical Publishing House, which is the oldest and largest medical office in Poland. Ideacto's tasks include managing social media activity, from fan page administration to running promotional and customer image campaigns.
The specialized community on the profile brings together medical students, doctors, pharmacists and scientists, and the main emphasis is on brand promotion on the Internet, actions aimed directly at current consumers and attracting new ones.
Since October 2012, Ideacto has also included the PWN Bookstore and the fan page of the iBuk.pl online reading room, which the agency took over in February this year. Ibuk is currently the largest virtual database of academic and specialist publications in Poland, offering the possibility of buying or renting e-books. In both cases, the agency is responsible for the administration of the profile, graphic design and creative activities related to the promotion of the brand online and offline.
Sonisława Piskorska, Managing Manager of PWN Online Bookstore:
We decided to cooperate with Ideacto because we wanted to actively appear on social media with the offer of the Publishing House. We built the profile of the PWN Online Bookstore from scratch in accordance with a jointly developed strategy. Profile Ibuka the agency took over after the competition and got back on its feet in no time. Ideacto approached our needs flexibly and extremely creatively to solutions. After several months of cooperation on both profiles, we have built engaged communities, which we reach not only with an image message, but also with a commercial offer. We value Ideacto above all for its special attention to communication results, effective outreach to target groups and high quality graphic materials. If you ask me about the evaluation of Ideacto's activities, I answer: I like it! ;-)
