A good online store is not just about UX. In order for the store to function properly, earn money and have loyal customers, you need to take care of all aspects related to the customer experience, that is, Customer Experience. This topic extends beyond the store itself and also concerns how you contact customers, whether you reliably answer their questions and doubts and are always helpful. Statistics show that 61% of users use online help before making a purchase, as many as 86% of people will make a purchase if customer service is at the highest level and, consequently, 77% of customers will be willing to recommend others to buy from a given store (Edesk.com) for this reason.
