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ING Bank Polska

We redesigned the rules, mechanics, and interface of "Bankujesz-Zyskujesz" loyalty program and took care of the ongoing project maintenance.

Prototyping interactions

Cooperation with developers

Lead Time:

Year of implementation:

2018

We started the work on the reconstruction of the program with a series of workshops with the client, the result of which was a redesign of the logic of the loyalty program.

The key direction of the changes was the creation of a solution based largely on ecommerce standards and at the same time having a narrative form of product presentation, which was based on bi-weekly product “newsletters” published on the main page of the program.

We started the work on the reconstruction of the program with a series of workshops with the client, the result of which was a redesign of the logic of the loyalty program.

01.

1. PREDESIGN analysis‍

At this stage, we systematize business requirements, analyze the market environment and define the needs and expectations of end users

02.

2. Strategic concept

Based on the gathered information and data from the analytical stage during workshops with the client, we develop a strategic concept for the proposed solution

03.

3. Information Architecture and wireframing

Before proceeding to the final project design, we develop the structure of the solution and define the key relationships between the elements of the proposed solution

04.

4. Graphic Design

Based on the guidelines and semi-finished products developed in earlier stages, we create the final graphic design of the solution

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05.

5. Testing and optimization

The generated projects undergo testing with users, and after implementation, we carry out optimization based on available quantitative and qualitative data sources

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