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Ragnarson

We carried out a comprehensive redesign of the Ragnarson (Software House) website, including the development of a new visual language.

Prototyping interactions

Cooperation with developers

Lead Time:

Year of implementation:

2021

The premise was to design the website in such a way as to communicate the key advantages of the Client and to effectively convert users into customers

An important aspect was the creation of an original and memorable visual layer, an important element of which are the dedicated illustrations created by us

The premise was to design the website in such a way as to communicate the key advantages of the Client and to effectively convert users into customers

An important aspect was the creation of an original and memorable visual layer, an important element of which are the dedicated illustrations created by us

The customer, to build sales funnels, placed a strong emphasis on digital sales channels. The service we designed was a key point in the lead generation process

Challenge

Ragnarson is a software house with over 17 years of experience in the industry. Behind their expertise are startups with significant accomplishments, to which Ragnarson's team of developers and strategists has substantially contributed. Years of collaboration with clients have led to new business needs that required proper presentation on an enhanced version of the new website.

The project concept was meticulously crafted by the IDEACTO team. Drawing on the brand's core values, we developed a concept that facilitated smooth preparation of space and artifacts for graphic design.

The business purpose was to retain the user's attention on the site for as long as possible, thereby acquainting them with the available content and encouraging them to engage or initiate contact. Following the redesign, Ragnarson aimed for a minimalist and modern image, aligning with the brand's identity, yet visually memorable, ensuring that design complements the quality of services and products they offer.

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1. PREDESIGN analysis‍

At this stage, we systematize business requirements, analyze the market environment, and define the needs and expectations of end users

02.

2. Strategic concept

Based on the gathered information and data from the analytical stage during workshops with the client, we develop a strategic concept for the proposed solution

03.

3. Information Architecture and wireframing

Before proceeding to the final project design, we develop the structure of the solution and define the key relationships between the elements of the proposed solution

04.

4. Graphic Design

Based on the guidelines and semi-finished products developed in earlier stages, we create the final graphic design of the solution

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05.

‍5. Testing and optimization

The generated projects undergo testing with users, and after implementation, we carry out optimization based on available quantitative and qualitative data sources

Scope of work

Discovery

The redesign process was preceded by a thorough review of the artifacts developed by the client's team, an analysis of the current website and an analysis of the industry environment.

Ideation

To develop the best UX and visual solutions, we gathered a set of design inspirations, using them as examples for discussions aimed at identifying solutions that truly reflect Ragnarson's spirit. The next stage involved analyzing a strategic document provided by the client's team, outlining a new direction for the project. Insights from this document guided the development of themes for the graphic layer and the underlying concept for the new design. The decision to explore Nordic themes, their symbolism, and significance was inspired by the company's name and values. Illustrations and details in the project are intertwined with Ragnar and the many stories and myths associated with him.

Creation

Our goal was to achieve the minimalist style desired by the client, but in such a way that the website gained a character that refers to the name "Ragnarson" and Norse mythology - typography, modern layout and replacing clipart style graphics with dedicated illustrations played a key role in this project, which was designed to give a unique style to the new website.

Typography

One of the key elements in constructing the entire visual layer of the new design is typography, which harmoniously complements the website's layout with its style and character. We chose a font with modern proportions and distinctive glyphs to distinguish the site's character.

Nordic mythology

The illustrations collected throughout the project are linked to symbols that describe the mythologies of the Scandinavian peoples. The design includes a representation of the tree of life Yggdrasil, runes, dragons, constellations, gold coins and many other related symbols.

Dedicated icons

The specifics of the industry required deepening the topic of the technologies used by in-house developers and creating dedicated icons to match the layout and theme.

Delivery

Close cooperation with the Ragnarson team, which included those responsible for the implementation of the website, allowed parallel delivery of files and execution of work on the client's side. This resulted in effective cooperation with the development team and the ability to quickly respond to any changes resulting from the implementation process.

Style guide/Hand-off

During the design process, simultaneous work was carried out on the style guide, in which the designers collected a set of basic elements used in the interface. This will facilitate the work of developers in the future and positively influence the further development of the project, as accurately described interface elements ensure visual consistency.

Figma

The use of Figma facilitated the process of delivering views for implementation. The program's features allow not only for designing but also for transferring projects to developers, which are precisely described using programming language. Using this tool saved time and improved communication between the design and implementation teams.

References

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Thanks to IDEACTO's efforts, the client has seen a huge increase in the number of leads, returning users and the total number of users. The design is very impressive. Communication and strategy were very effective.