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Showroom

We executed a comprehensive redesign of a popular sales platform offering clothing and accessories from selected fashion designers.

Prototyping interactions

Lead Time:

Year of implementation:

2020

As part of a comprehensive redesign of the platform, we analyzed quantitative and qualitative data, which in combination with expert audit allowed us to identify key areas of optimization, which resulted in numerous advantages that improve sales processes on the platform.

Purpose of the project

The goal defined at the beginning of the project was to optimize key areas of the website's functionality, aiming to minimize elements that have a negative impact on the purchasing process while maximizing the performance of growth factors by increasing their presence on the platform.

01.

1. PREDESIGN analysis‍

At this stage, we systematize business requirements, analyze the market environment, and define the needs and expectations of end users

02.

2. Strategic concept

Based on the gathered information and data from the analytical stage during workshops with the client, we develop a strategic concept for the proposed solution

03.

3. Information Architecture and wireframing

Before proceeding to the final project design, we develop the structure of the solution and define the key relationships between the elements of the proposed solution

04.

4. Graphic Design

Based on the guidelines and semi-finished products developed in earlier stages, we create the final graphic design of the solution

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05.

‍5. Testing and optimization

The generated projects undergo testing with users, and after implementation, we carry out optimization based on available quantitative and qualitative data sources

Design process

We initiated the website redesign process with comprehensive analytics. Through both quantitative and qualitative research, supplemented with expert insights, we identified two critical areas for further action: a list of optimization areas and a list of growth factors that positively influenced key store metrics.

Team and methodology

The project was carried out by a team composed of individuals with significant competencies crucial for the success of the project - an analyst responsible for reviewing quantitative data, a design researcher analyzing qualitative data and user insights, and a team consisting of UX and UI designers.

A standout solution employed in the project was the collaboration between UX and UI designers. Due to radically reducing the number of functional mockups and replacing them with UX blueprints, we were able to devote more energy to working on the visual layer. Thanks to the direct collaboration within the team, which exchanged feedback on the project in real-time, we were able to accelerate the implementation process while enhancing its quality and coherence. Additionally, we applied IDEACTO's proprietary methodology - the Brand Emanation Map (BEM), which allowed us to translate the values defined in the brand strategy into specific actions and functionalities.

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