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Kaczmarek Electric

We were responsible for conducting a series of workshops and user research sessions aimed at creating an omnichannel strategy and customer experience.

Lead Time:

Year of implementation:

2018

The aim of the project was to design a sales strategy for the online channel and then integrate it with the classic sales channels of the company with a view to building a comprehensive user experience

An important aspect of the work was a series of workshops with representatives of key client teams

We put a lot of emphasis on designing the Customer Journey Buying Map with special attention to aspects of proper user experience (CX) design

01.

1. PREDESIGN analysis‍

At this stage, we systematize business requirements, analyze the market environment and define the needs and expectations of end users

02.

2. Strategic concept

Based on the gathered information and data from the analytical stage during workshops with the client, we develop a strategic concept for the proposed solution

03.

3. Information Architecture and wireframing

Before proceeding to the final project design, we develop the structure of the solution and define the key relationships between the elements of the proposed solution

04.

4. Graphic Design

Based on the guidelines and semi-finished products developed in earlier stages, we create the final graphic design of the solution

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05.

5. Testing and optimization

The generated projects undergo testing with users, and after implementation, we carry out optimization based on available quantitative and qualitative data sources

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