WSB Merito

The main objective of the project was to align responses to the needs of candidates and students with the core values of the university.

WSB Merito tailors its offerings to individuals who appreciate a balance between education and work. As such, the platform was initially designed to showcase these values, facilitate seamless navigation throughout the site, and provide key information regarding studies at WSB.

During the first stage of the redesign work, we conducted an in-depth analysis of the reports provided by the client, which contained a detailed analysis of the university's brand communication.

In the next stage of the project, we focused on developing the first iterations of the UX strategy. The UX team, during a workshop with the client, worked out the solutions needed to design the new website. At one of them, we developed a completely new information architecture for all sites. Our workshop work was based on an agile approach, i.e., we consciously abandoned rigid design frameworks that would limit communication between teams. Thus, the workshop process was constantly open, and it was on this process that we built the first UX plans that brought us closer to the final version of the platform.

Communication with other teams was based on documentation with interactions written out in detail, describing what should be on each view. Thus, the UX design process was based on an out-of-the-box approach, as the built UX plans were intended to replace mockups. Based on them, parallel visual designs were created. The graphic layer was designed by IDEACTO's Senior UI Designer, Jarosław Brykowicz. Visually, the website took the form of advanced prototypes with interactions, which were then subjected to usability testing in user studies. The process of making improvements to the platform is complex and consists of the efforts of many teams working in parallel. The implementation of the various stages of the project was supervised by Maciej Muszyński, Head of Project Management at IDEACTO.