Based on expert analysis and a series of workshops, we designed a set of solutions to optimize the UX/UI layer of one of Luxmed's key website services.
Optimization and redesign of the Luxmed Group Patient Portal, in both the web version and native applications (iOS and Android). The primary objective was to enhance user satisfaction while using the platform and minimize their need for contact with facility support through traditional channels.
During workshop meetings, we established key business objectives with the client and deepened our understanding of the client's audience groups and competitive specifics. As a result of a complex benchmarking process, comparing the distinguishing features of competing solutions, we were able to identify best practices and areas for development for our client's product. To deepen the analysis, we decomposed the most important functionalities and features of competing products on a matrix to find 'must-have' areas and differentiating features. We started with workshops to develop UX basics and specifications and flow diagrams for further architecture design. Then, we designed low-fidelity mockups and a flow diagram to create the final application design based on them.
We were impressed by the flexibility of the IDEACTO team and willingness to adapt throughout the project lifecycle
