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Makro

We created a custom presentation proposal for the new version of the Makro.pl website, which utilized storytelling within a sales dimension.

Prototyping interactions

redesign

workshops

post-route support

Cooperation with developers

Lead Time:

Year of implementation:

2020

The distinguishing feature of the concept created by us was the combination of the narrative axis with the presentation of the product offer to finally create an engaging story for the audience

The starting point in the created proposal is the presentation of the product in a broader, narrative context

The distinguishing feature of the concept created by us was the combination of the narrative axis with the presentation of the product offer to finally create an engaging story for the audience

The starting point in the created proposal is the presentation of the product in a broader, narrative context

01.

1. PREDESIGN analysis‍

At this stage, we systematize business requirements, analyze the market environment and define the needs and expectations of end users

02.

2. Strategic concept

Based on the gathered information and data from the analytical stage during workshops with the client, we develop a strategic concept for the proposed solution

03.

3. Information Architecture and wireframing

Before proceeding to the final project design, we develop the structure of the solution and define the key relationships between the elements of the proposed solution

04.

4. Graphic Design

Based on the guidelines and semi-finished products developed in earlier stages, we create the final graphic design of the solution

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05.

5. Testing and optimization

The generated projects undergo testing with users, and after implementation, we carry out optimization based on available quantitative and qualitative data sources

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