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MK Cafe

Working on the unique sales formula implemented by the MK Cafe Fresh brand, we collaborated with the client to develop a cohesive concept for graphics for the mock-ups.

Prototyping interactions

redesign

workshops

post-route support

Cooperation with developers

Lead Time:

Year of implementation:

2020

The design challenge was to design a presentation layer that would reflect the character of the brand and allow the user to deepen the information about coffee in a systematic way

01.

1. PREDESIGN analysis‍

At this stage, we systematize business requirements, analyze the market environment and define the needs and expectations of end users

02.

2. Strategic concept

Based on the gathered information and data from the analytical stage during workshops with the client, we develop a strategic concept for the proposed solution

03.

3. Information Architecture and wireframing

Before proceeding to the final project design, we develop the structure of the solution and define the key relationships between the elements of the proposed solution

04.

4. Graphic Design

Based on the guidelines and semi-finished products developed in earlier stages, we create the final graphic design of the solution

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05.

5. Testing and optimization

The generated projects undergo testing with users, and after implementation, we carry out optimization based on available quantitative and qualitative data sources

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