PXF Lighting, known for the production of high-tech lighting fixtures, decided to completely redesign its website. The goal? Improving the efficiency of the product presentation system, refreshing the brand image and full digitalization of the offer presentation process.
The main objectives of the project were: implementation of a new product coding system for better efficiency and usability, especially in the area of filtering the product variant table; refreshing the brand image to compete more effectively in the market; and full integration of the new website with the Pimcore system, eliminating the need for printed materials in favor of a completely digital presentation of products.
The IDEACTO team implemented innovative solutions that modernized the way PXF Lighting presents its products. An improved product search system allows customers to easily find the ideal lighting solutions, which effectively translates into increased user satisfaction and engagement. The project opened the door for the company to further innovations and improvements.
