Let's imagine that we work in a courier company and the plane with the parcels we fly on crashes unfortunately on a tropical, deserted island - like this shot from the movie “Castaway - Out of the World”.
We wake up. Around us there are a lot of scattered and half-open packages. After a while, we begin to look at them - there may be something useful in them in our situation. Thanks to the found laptop with a mobile router, it turns out that in one single place on the island we catch the Internet coverage, that is, it is not bad. So we send an SOS signal over the network, after which - in anticipation of the help that will arrive in a few hours - we sit under a palm tree with a range and it turns out that there are quite a few gadgets in the undelivered parcels. So we give in to our professional pursuits — no longer on a desert island, but on a paradise island — and we are curious to try out the latest trends in E-commerce. Or rather, in ME-commerce, although in our situation everything is “me” - after all, in such a remote area we can only think about ourselves.
We are struck by the reflection that this is what ME-commerce is all about — it is shopping in which our “I” counts. Where the place doesn't matter — it could even be an island in the middle of the Pacific if there is internet. Purchases in which we actively participate, jumping between different pages of the online and offline world, evaluating them on social media. In which everything is prepared especially for us - the whole shopping island is ours. Just like bananas and coconuts on a nearby palm tree.
Greetings to Civilization
In the sand on the beach we find our smartphone. It's a good time to surprise the family waiting for our return and order a nice holiday postcard for them. And what! On a previously worn laptop, we browse various designer online stores, compare prices, build quality, check reviews and estimated delivery time - so that it does not come long after our return. Until we finally find the perfect website in our conditions — Canva. We jump on the smartphone, choose a cool template, take a selfie and throw it into our postcard. Then we buy it and download it as a PDF file, which we upload directly to our home printer on the other side of the world. Well, and beautifully.
With your head in the fridge
From another shipment thrown by the sea, we take out Google's virtual glasses - Cardboard. We plug them into a laptop, put them on our nose and suddenly the island disappears - feeling the sandy beach under our feet, we move to... the refrigerator, where we are guided by yellow cheese from Boursin. Our guide is like a tour bus that doesn't actually stop, and we can look around at will in any direction during the trip. It would eat all the things that pass by, leaving only light in the fridge...
The watchful eye of the sweet shelf
It smelled like civilization. And yellow cheese. We take off Google glasses and close our eyes. We are reminded of the smart shelf created by Mondelez. Sitting on the warm sand in a shady spot of the beach, we melt over a device that scans everyone who approaches it for gender, age and mood. It does not remember faces, it does not distinguish people - like someone with prosopagnosia - but it collects basic demographic data so that it “guesses” what we might like - just like other people in our group.
Time for shopping
The plane crash created a real treasure island here. From another half-open package we take out a watch that James Bond would not be ashamed of - the Apple Watch. Thanks to the application from Amazon and synchronization with the iPhone, we can make quick purchases by clicking on the watch face and paying with a single button. The application already knows us and tells us what we may like. However, we prefer to go to the Amazon stationary store ourselves, which has “logged out for life” and there, upon returning to the mainland, see the product no longer in pixels. Especially since the Apple Watch indicates that time passes extremely quickly and a rescue team appears on the horizon. Also especially for us - our ego likes it.
