This Thursday is very explosive - the British celebrate Guy Fawkes Day. And since there are fireworks, it must be exceptional. We prepared the 47th edition of UX Thursday together with Tribe47, who are the content curators for today's episode. Tribe47 is a boutique digital marketing agency that helps ecommerce businesses (and beyond) grow online with efficient sales funnels.
In the near future we will have even more opportunities to celebrate. Already in three weeks we “celebrate” Black Friday, which opens the season of Christmas campaigns. Therefore, in the following list we have included some useful tips that you will be able to apply in their design.
All the lights went out
Soon all offers with promotions will be flooded with black color. And although it is with this color the most (because literally!) Black Friday is known as Black Friday, so you need to know how and where to use it. In his article Miklos Philips presents all the do's and don'ts for the design of pages dominated by black.
Black Friday in COVID reality
The new pandemic reality has made us buy almost exclusively online. It will be no different on Black Friday. Hannah Levenson draws attention e.g. for properly designed mobile UX or reflection of offline consumer behavior on the web.
How to win the trust of buyers
Shopping online is easy and fun, but sometimes the lack of human support can cause the customer to hesitate and consequently abandon the cart. Alysse Phipps writes about what needs to be done and what techniques to use to build consumer confidence on the blog CXL.
CRO, advertising, content or maybe automation?
Most ecommerce accounts for growth quite chaotically, implementing all sorts of tactics “caught” in many sources.Article from Tribe47 presents two frameworks for prioritizing activities and eight proven tactics focused on optimizing conversions on the product page, cart and checkout.
LinkedIn is changing
Finally, for a change, we present interesting article from Jitesh Gandhi, who describes what the entire process of refreshing LinkedIn's interface looked like in less than 60 days — without blocking access to its services to its more than 700 million community and ensuring a smooth transition to the new design on both desktop and Android and iOS apps.
