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KFC

We designed a new version of the interface for interactive meal-ordering kiosks in KFC restaurants.

Prototyping interactions

usability studies

usability tests

Cooperation with developers

Lead Time:

Year of implementation:

2014

At a time when there were no self-service kiosks yet, we realized a pioneering project for KFC, which we additionally verified with a cycle of ethnographic research to verify the designed solutions

At a time when there were no self-service kiosks yet, we realized a pioneering project for KFC, which we additionally verified with a cycle of ethnographic research to verify the designed solutions

01.

1. PREDESIGN analysis‍

At this stage, we systematize business requirements, analyze the market environment and define the needs and expectations of end users

02.

2. Strategic concept

Based on the gathered information and data from the analytical stage during workshops with the client, we develop a strategic concept for the proposed solution

03.

3. Information Architecture and wireframing

Before proceeding to the final project design, we develop the structure of the solution and define the key relationships between the elements of the proposed solution

04.

4. Graphic Design

Based on the guidelines and semi-finished products developed in earlier stages, we create the final graphic design of the solution

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05.

5. Testing and optimization

The generated projects undergo testing with users, and after implementation, we carry out optimization based on available quantitative and qualitative data sources

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