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Orange

During our long-standing cooperation with Orange, we had the opportunity to carry out optimization, research, and analytical projects with various departments of the organization.

Prototyping interactions

Cooperation with developers

crow

Lead Time:

Year of implementation:

2018

We were responsible for the optimization and development of digital communication and sales channels. The scope of our work included: usability audit of selected sections of the website, optimization of navigation, A/B tests, sales copywriting, design of selected sections and cyclical market analyses

01.

1. PREDESIGN analysis‍

At this stage, we systematize business requirements, analyze the market environment and define the needs and expectations of end users

02.

2. Strategic concept

Based on the gathered information and data from the analytical stage during workshops with the client, we develop a strategic concept for the proposed solution

03.

3. Information Architecture and wireframing

Before proceeding to the final project design, we develop the structure of the solution and define the key relationships between the elements of the proposed solution

04.

4. Graphic Design

Based on the guidelines and semi-finished products developed in earlier stages, we create the final graphic design of the solution

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05.

5. Testing and optimization

The generated projects undergo testing with users, and after implementation, we carry out optimization based on available quantitative and qualitative data sources

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