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Pernod Ricard

Using service design methodologies, we developed a strategic concept for the brand, complementing the e-commerce channel of Pernod-Richard's offerings, and then designed the frontend layer of the platform.

Prototyping interactions

Cooperation with developers

Lead Time:

Year of implementation:

2017

As part of the cycle of service design sessions, we developed concepts of brand execution in the digital space tailored to business needs and regulatory constraints using best ecommerce practices

The role of the project was to support the sale of products in digital channels

As part of the cycle of service design sessions, we developed concepts of brand execution in the digital space tailored to business needs and regulatory constraints using best ecommerce practices

The role of the project was to support the sale of products in digital channels

One of the biggest challenges of this implementation was the development of a solution that fits into the regulatory framework in force on the sales market

01.

1. PREDESIGN analysis‍

At this stage, we systematize business requirements, analyze the market environment and define the needs and expectations of end users

02.

2. Strategic concept

Based on the gathered information and data from the analytical stage during workshops with the client, we develop a strategic concept for the proposed solution

03.

3. Information Architecture and wireframing

Before proceeding to the final project design, we develop the structure of the solution and define the key relationships between the elements of the proposed solution

04.

4. Graphic Design

Based on the guidelines and semi-finished products developed in earlier stages, we create the final graphic design of the solution

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05.

5. Testing and optimization

The generated projects undergo testing with users, and after implementation, we carry out optimization based on available quantitative and qualitative data sources

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