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Vobis

For a leading online retailer of computer accessories, we optimized the online store, which included offline and online user research as well as A/B testing implementation.

Prototyping interactions

Lead Time:

Year of implementation:

2014

The starting point was an in-depth analysis of quantitative data and collection through a series of interviews and qualitative data studies allowing to develop optimization theses

01.

1. PREDESIGN analysis‍

At this stage, we systematize business requirements, analyze the market environment and define the needs and expectations of end users

02.

2. Strategic concept

Based on the gathered information and data from the analytical stage during workshops with the client, we develop a strategic concept for the proposed solution

03.

3. Information Architecture and wireframing

Before proceeding to the final project design, we develop the structure of the solution and define the key relationships between the elements of the proposed solution

04.

4. Graphic Design

Based on the guidelines and semi-finished products developed in earlier stages, we create the final graphic design of the solution

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05.

5. Testing and optimization

The generated projects undergo testing with users, and after implementation, we carry out optimization based on available quantitative and qualitative data sources

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