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YouCanDrive

While working on a project for You Can Drive - one of the Ergo Hestia brands aimed at young people - we developed the visual concept and UX of the website.

Prototyping interactions

redesign

Lead Time:

Year of implementation:

2019

When creating a project whose business context is aimed at young audiences, we focused on a transparent form and language corresponding to the target group

During the design, we also took into account aspects related to the mobile contexts of the use of the website

When creating a project whose business context is aimed at young audiences, we focused on a transparent form and language corresponding to the target group

During the design, we also took into account aspects related to the mobile contexts of the use of the website

01.

1. PREDESIGN analysis‍

At this stage, we systematize business requirements, analyze the market environment and define the needs and expectations of end users

02.

2. Strategic concept

Based on the gathered information and data from the analytical stage during workshops with the client, we develop a strategic concept for the proposed solution

03.

3. Information Architecture and wireframing

Before proceeding to the final project design, we develop the structure of the solution and define the key relationships between the elements of the proposed solution

04.

4. Graphic Design

Based on the guidelines and semi-finished products developed in earlier stages, we create the final graphic design of the solution

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05.

5. Testing and optimization

The generated projects undergo testing with users, and after implementation, we carry out optimization based on available quantitative and qualitative data sources

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