Creating an optimal landing page is an easy way to achieve your goals
business activities, such as establishing contact with customers, obtaining information on their
subject, sale of services or goods. So it is worth thinking carefully about its design and
first of all, consider for what purpose exactly it is intended to arise. On what it belongs
Focus on creating a professional landing page?
Landing page — what is it and what is it for?
A landing page is a website (also called a landing page), created to
Conducting effective marketing campaigns. It opens at the moment when
For example, the user clicks on a Google search result or a link in a marketing email.
A well-designed landing page increases the effectiveness of the campaign by facilitating the process
Presenting an offer. It serves to attract the attention of users by presenting them with the most important
information about the services or about the product.
The purpose of the landing page is to achieve the set goal. He is often sales, but
also establishing contact with a customer, promoting an event, downloading an ebook or
adding a user to the newsletter list. Landing page is designed for
specific addressee, therefore its content should be adapted precisely to him.
Landing page and home page — how are they different?
The homepage differs from the landing page in the range of options, services or products. The first
usually contains a whole spectrum of data, links to social media, blogs,
a lot of bookmarks. The user spends a lot of time here, getting to know the nooks and crannies of the site. Landing
This page is created for Lead collectionData about users who
They visit the site. It stands out for its simple, clear design, original design
and containing only the necessary information.
The 7 Most Important Aspects of Landing Page Design
To create an effective landing page, it is worth knowing the UX principles on which success is based
business of any website. What to focus on when designing a website
The target?
Simple desing
The role of a landing page is to encourage the recipient to perform a specific action. Can't
he will be distracted by an abundance of elements and long texts. The most important thing here is concrete,
concise descriptions and benefits, associated with the execution of the action. The landing page has a maximum
attract the user's attention to your content. The menu, for example, is completely unnecessary.
A potential customer should focus on one thing, which will allow them to make a decision faster.
further steps.
Optimal layout of site elements
One of the most important elements of the site, which he pays attention to in the first place
user, there is a header. It must, therefore, be clearly and clearly presented briefly
an offer. This is the place where you need to conclude Description of the product and the benefits of
flow.
Another issue is the remaining content on the page. It is important that it is understandable to everyone
recipients. Simple messages and highlighting the advantages of the offer are the key to success.
The client needs to know exactly what service he can use. So it is worth applying
highlights and highlights that will catch the reader's eye.
Effective CTAs
The element of the landing page that connects the user to the offer or product is the call-to-
action. Therefore, he must be visible, which will encourage customers to click. Content on
the button must be understandable and related to the purpose of the landing page. However, it should not be
It's too neutral and tailored to the offer. “Send” sounds a bit generic — a lot
more effective may be a message that says “Download a free ebook” or “Check version
demo”. CTAs should be placed both at the top of the page and between paragraphs.
Visual Aspects
The first impression is made in just a few seconds, which is why the appearance of the page should
be Aesthetic and Thoughtful. However, the most important thing is the presentation of the offer itself, therefore
It is important to maintain moderation and relative simplicity. A big role is played by colors that
can evoke positive feelings. So it is worth thinking about the choice of colors and palette
color scheme.
Another important aspect is the readability of the landing page. Choosing the right size
fonts, spacing, bold key elements and headings helps
Users can get to the most important information faster. Choose fonts and
fonts so that attract the attention of readers, encouraging them to take action.
The language of benefits
Emphasizing the benefits of taking advantage of the offer can convince the customer that
to take action. It is worth remembering who a potential customer can be and create an offer
tailored to a specific audience. It is important Arousal in the user
specific needs and motivations. Nothing convinces consumers to use services
or products just like the profits they can make.
The use of landing pages in practice
Landing page is an excellent support for mailing campaigns that can effectively
encourage the potential client to perform the expected actions. It is worth recalling that
The main role of the landing page is to generate leads — collecting data from customers who
They may be interested in a product or service. It is also used for
encourage registrations for webinars or trainings.
Landing page is designed to present a specific solution offered by the company.
The same information presented, for example, on the home page may not attract
expected attention, and therefore the probability of cancellation of the service would increase.
The landing page is therefore the ideal solution at a time when maximum focus
The user is crucial to the achievement of the set goal.
Landing page — how much does it cost to create it?
The cost of creating an effective landing page depends on the customer's expectations. The more he has
be elaborate and creative, with this higher price to be reckoned with. The cost is related
also from the experience of the service provider and the stages of work that he will have to perform.
Making changes will certainly be a bit cheaper than designing a solution from
lining.
The amount of final expenses is due, among others, to the type of materials that it will contain
landing page. These include, for example, extensive forms, videos or impressive videos
animations. Most of the time, however, this simple, aesthetic landing page enjoys greater
interest of users than a long-loading, heavily developed site.
Keep in mind that the first landing page design will not usually be
final. There will certainly be a need for changes at a later date,
which also cost. It is therefore a good practice to create a few relatively simple
variants of the site, instead of investing a lot of money in one, uncertain solution.
Landing Page Effectiveness — How to Investigate It?
Landing page is created to achieve business goals, so you should check
its efficiency. There are specialized tools for this, mainly Google Analytics, which
allows you to study the effectiveness of the site on different planes. It enables, inter alia analysis
behavior of recipients and verification of the source of visits. Check which elements
attract the attention of users, and which are overlooked by them allow you to verify,
Whether the landing page needs to be redesigned or not.
Analysis of the effectiveness of the landing page allows you to enter the necessary to achieve growth
effects of change. Knowing if users have landed on a site on devices
fixed or mobile and on what specific days and hours the largest
Movement allows you to place your budget where it is most needed. From Google
Analytics should be used every day — only then is it possible to obtain measurable
data.
summary
The above mentioned elements of a landing page are necessary for the website to meet
specific functions. Both content and photos and videos are a means of communication that allows
the customer's understanding of the offer. Direct contact with the company is encouraged by the CTA buttons,
to which it is worth paying special attention.
Are you interested in creating effective landing pages? Want to know the secrets
Design of online stores? Are you interested in the use of UX principles in
Planning marketing activities? Check out our other blog posts. If
you need the help of professionals with usability audits, research with
users or redesign of digital solutions contact us!
