Inspiring content from the UX world

First there was a flat Earth. Flat as Italian pizza. From its shores, the oceans flowed in hectoliters, watering any circulation of water. Then the Earth inflated like a balloon and landed in the center of everything, like a navel in the middle of a big belly, and everything that glittered revolved around it. But then it turned out that what shines brightest is in the center, and the Earth is not only not in the center, but is also one of many other things altogether similar. What am I talking about? About the brand, of course. It was flat and bland at first - as if more local, showering some larger marketing efforts. Then she was stuffed with marketing, which inflated the balloon - there did not have to be much inside, but it is important that there was quite a lot outside. And so our brand swelled up like Smurf Ważniak and stood in the middle of everyone, weighing too much to move the “ass” to people, just flaunting itself. It was only here that it turned out that in reality the perspective is different - it is not the brand that stands in the center, but the people.

In the old days, when a newcomer appeared in a castle or palace, he was presented with all the more or less real merits - that brave, valiant, just, etc. - what PR, such presentation. This is exactly how we get to know the product in advertising. But what if every ad was Pinocchio? If so, with every lie, lie, naked truth, then the nose would stretch like another section of the Polish highway, like a memorable signal of the wrong answer in Familiada, which, when watching an advertisement in moments of half-truth, would let us know that someone was probably... carried away by the imagination.

Who was Alan Turing? A brilliant British mathematician and cryptologist who became a silent hero of World War II. He created a machine that eventually cracked the most complicated cipher in history - the Enigma code - the German cipher machine. In 1950, Turing became interested in artificial intelligence research, claiming that one day machines would be able to think at the same level as humans. So he developed a test that checked whether the robot was already developed enough that it could be mistaken for a human in conversation. What did such a study consist of? The judge asked questions to several parties that he did not see. One of them was a machine. If in five minutes the robot “scooped” at least 30% of the judges - it passed the test.

“OH! You take care of customer experience. And is it not by chance the same as...” - and then there are usually several proposals, thrown adequately to the casting industry. So how is it with this CX? Answering the question of what he is not, by the way, we will tell you about what he is.

Once upon a time there was a princess who lived with seven colleagues of not very tall stature. She studied cosmetology every day, and the guys worked in a nearby TV factory, so the queen was associated with this brand. Once, when the housemates in a sweat of their forehead were folding the televisions on the production tape, the queen heard a knock on the door. There stood a very charismatic, thin middle-aged guy in round glasses and socks. The acquirer introduced himself as Steve, after which he began to tempt the queen by buying a bitten apple, which allegedly simplifies everything and makes a person better. Who wouldn't want to?! He left some room for her free choice, and she willingly took the apple in her hands, looked from every side, and felt as if she had fallen into a blissful dream in which she actually became a Queen by a capital “K”.

In 1860, the Pony Express disseminated information about the results of the presidential election. California newspapers found out who became president of the United States 7 days and 17 hours after the East Coast newspapers — it was definitely setting a new speed record. Letters and parcels were delivered in this way, and often at a much slower rate, until 1861 something more capacious, more convenient, and safer arrived — a railway that delivered parcels not in a few weeks, but in a few days.